Jan 29 2009 - Placing Feature Stories in Top Daily Newspapers: Editors Advise PR on Golden Hooks and Savvy Pitches

PR and marketing professionals who want to become masters at crafting feature stories that consistently rivet editors' attention will discover practical strategies from features editors themselves at a new audio conference from Bulldog Reporter's PR University: "Placing Feature Stories in Top Daily Newspapers: Editors Advise PR on Golden Hooks and Savvy Pitches." Attendees will come away with practical insights on what story elements, visuals and Internet multimedia fare that feature editors and reporters are looking for -- and how to package them to compel coverage.

This exclusive, dial-in PR University audio conference takes place on Thursday, January 29th, at 1PM EST (noon, CST, 11AM MST; 10AM PST). Its panel includes four veteran features editors from some of the nation's most prolific features desks:

-- Tom Hallman Jr., Features Writer, Oregonian (circ. 304,399); Pulitzer Prize Winner, Feature Writing

-- Michael Klein, Copy Editor; Features Reporter, Philadelphia Inquirer (circ. 556,426)

-- Andrew Ratner, Features Editor, Baltimore Sun (circ. 350,640)

-- Deborah Petersen, Deputy Features Editor, San Jose Mercury News (circ. 241,518)

This 90-minute interactive call will give public relations professionals actionable insights, tips and skills on which kinds of features to pitch, when to pitch, the do's and don'ts and how to pitch more effectively. It will also address why features reporting is thriving online and off -- and how to tap its resurgence to get a brand or idea covered.

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.