Sunday, November 29, 2009

Dec 3 2009 - Upcoming IABC/Toronto Seminar Reveals Tips and Strategies for Increasing Your Online Visibility

SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are two of the many buzzwords we hear often when discussing ways companies can increase their profile and reach with key audiences and the general public. What do these buzzwords really mean? Is there a difference between SEM and SEO or are they the same? What value can search engine technologies and strategies bring to the work of communications professionals and organizations looking to build their online presence and engage new clients, supporters, and other audiences to their work? An upcoming IABC/Toronto seminar with two leading experts on this technology will reveal some answers and tips to these questions.

Seminar participants will learn:

- How to connect with customers as they surf the net;
- What will make them choose your site;
- Why how you write your ads has an impact on your success;
- How to structure a campaign to outdo any others you have done;
- Understand the new opportunities for SEO and social media; and
- The power of link building.

WHAT: IABC/Toronto Seminar - SEO (Search Engine Optimization) - SEM
(Search Engine Marketing). Are they the same?

WHEN: Thursday December 3, 2009.
6:00 PM - 8:00 PM.

REGISTER NOW: http://toronto.iabc.com/events/eventdetails.asp?EventID=91

WHERE: Royal Sutton Room at The Sutton Place Hotel, 955 Bay Street,
Toronto

Dec 9 2009 - Writing Expert Reveals Strategies Freelancers Can Use to Grow Business during the Slow Holidays

For service professionals, slow business is a holiday tradition. Clients are vacationing, putting new projects off until the New Year, and too busy with other holiday plans-which, for many self-employed folks, means no new leads and no new sales. To help compensate for this holiday lull, The Writer's Sherpa, LLC, will present a free teleseminar, "Write to Grow Richer; The 7 Secrets of Writing to Sell Your Services," on December 9, 2009, at 8:00 p.m. EST, for freelancers, consultants, and self-employed professionals who want to take advantage of the reduction in client demands by updating and creating new content marketing materials that will help put them ahead 2010.

"Every time I write and publish a new article or give my clients a new special report, I see an immediate response in traffic, leads, and new work," said Melinda Copp, founder and executive editor of The Writer's Sherpa, LLC, who will be hosting the teleseminar. "It's helped me beat feast or famine, and writing new marketing content is the perfect holiday activity because you can squeeze it in anywhere."

The goal of the call is to reveal tips on how to use content marketing to establish expertise, attract new clients, and add additional income streams, such as ebooks, books, and other information products. These content marketing strategies can not only earn additional revenue to any freelance business, but also build relationships with clients and leads that will help keep them loyal in the future.

"If you're a self-employed professional who has heard one or more of your clients or prospects say, 'Let's start this project after the holidays,' then you probably know things will slow down this season," says Copp. "Why not use the time to create new articles, reports, ebooks, and other information products that will give you a jumpstart on next year?"

Anyone looking for ways to build momentum this holiday season, despite the slowdown in client work, can watch a video introduction and sign up for this free call at www.writerssherpaprograms.com/freecall.html . The teleseminar will be recorded, so those who miss the call at the scheduled time will receive a free recording download.

Monday, November 23, 2009

Dec 2 2009 - PR News' "How-To Conference"

Responding to communicators' need to break through the information clutter and get the best advice and tactics on executing PR initiatives, PR News will hold the "How-To Conference," on December 2 at the National Press Club in Washington, DC.

The PR News "How-To Conference" will feature 11 experts and 11 fast-paced training sessions that will cover the hot-button topics facing communicators, from how to leverage social media more effectively to how to mitigate a crisis by employing smart multi-platform communications techniques. The 30-minute sessions will be intensive, idea-packed training workshops to help communicators at all skill levels execute high-return initiatives.

Top communicators from leading corporations, nonprofits and agencies will conduct the How-To training sessions. They include, Keynote Speaker Donna Fenn author of "Upstarts: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit From Their Success" and trainers Ashley Pettit of Southwest Airlines, Steve Dahllof of Ogilvy PR, Diane Thieke of Dow Jones, Wendy Harman of the U.S. Red Cross and Anne Carelli of Coca-Cola Company. For a complete list of trainers, go to www.prnewsonline.com/conference.

"PR News' mission is to give communicators the blueprint to smartly leverage their trade, whether it's for a small campaign, a large initiative, or to manage their organization's reputation and market share," says Diane Schwartz, VP/Group Publisher of Access Intelligence's Media/PR Group. "Our new How-To Conference gives our audience an in-person forum to learn the most important, practical tactics to be successful in 2010 during what we all know will be a challenging business environment."

Register now at www.prnewsonline.com/conference.

Sunday, November 15, 2009

Nov 19 2009 - SPJ Cleveland Pro Chapter Eyes Entrepreneurial Journalism in the Digital Age

The Cleveland Pro Chapter of the Society of Professional Journalists will present a lunch program featuring "Entrepreneurial Journalism in the Digital Age" at noon Thursday, Nov. 19, at the Doubletree Inn, 1111 Lakeside Ave., Cleveland.

Lunch is $20 for members and students, and $25 for non-members. Parking is free in the hotel garage. For reservations, contact Tom Moore at cleveland@spj.org or 440-454-3282 by 2 p.m. Tuesday, Nov. 17. Come as early as 11:45 a.m. Nov. 19 to network. Time will be provided for questions and answers; the program ends at 1:30 p.m.

Leading the program will be Chris Seper, a journalist who founded MedCityNews.com, a website and news service focusing on business, innovation and influence in health care. Seper will be joined by Steve FitzGerald, who built and operates Lakewoodbuzz.com, a news, events and social medium in Lakewood, Ohio.

Seper previously worked as the online medical editor at The Plain Dealer, where he also served as an assistant metro editor and an award-winning reporter on the technology beat. FitzGerald has a background in public relations, municipal public information and union publications. He also created NonprofitNewswire.com, a vertical search engine for finding nonprofit news.

Seper and Fitzgerald will talk about their paths launching and running businesses related to journalism, including support networks of mentors, funding groups and other successful entrepreneurs. Tony Kozlowski, an SPJ Cleveland Pro board member, organized the program.

SPJ Cleveland Pro has a 50-year history of supporting professional development for journalists, open government and open public records in Cleveland, Ohio. Its website is at www.spj.org/cleveland. The chapter serves journalists in northern Ohio from Toledo to Ashtabula and Akron. The chapter is part of the national Society of Professional Journalists trade group, the largest member-oriented journalism group in the United States. PR Newswire is the official news dissemination source for SPJ Cleveland Pro.

Nov 19 2009 Iowa City writer Larry Baker reads at Prairie Lights

Iowa City author Larry Baker, an adjunct faculty member at the University of Iowa, will read from "A Good Man," his new novel, at 7 p.m. Thursday, Nov. 19, in Prairie Lights Books at 15 S. Dubuque St. in downtown Iowa City. The free event will be streamed live and archived on the UI Writing University Web site, http://www.writinguniversity.org/.

Baker's protagonist, Harry Ducharme, is at the end of his rope. Booze and bad decisions have taken him from the A-list of talk-radio fame down to a tiny cinder-block station in St. Augustine, Fla. He talks, mostly to himself, not sure anybody is listening, reading books and poetry that he likes, playing golden oldies from the '60s and wondering how he got there.

Then everything is changed in the midst of a hurricane by the arrival of a mysterious visitor who prophesies a New Child of God. Harry's role in the New Child's arrival eventually becomes intertwined with politics, Iraq, 9/11, old-time religion and classic American literature from writers including Flannery O'Connor and Emily Dickinson, as well as the music of Harry Chapin.

Baker's previous novels are "The Flamingo Rising," which was adapted by Hallmark for a TV movie, and "Athens, America."

Nov 23 2009 - Going Pro: How to Take Your Literary Venture to Next Level

Well-known authors and literary experts will present "Going Pro: How to Take Your Literary Venture to the Next Level" at the Chicago Cultural Center Nov. 23.

The seminar is for independent publishers, writers and literary entrepreneurs who are ready to turn their passion into a professional, profitable enterprise. Admission is free.

WHO:

Jill Pollack, Founder and Director, StoryStudio; Carol Saller, author of The Subversive Copy Editor; and Doug Seibold, President of Agate Publishing share strategies for building a successful literary business while keeping creativity alive.

WHEN:

Monday, Nov. 23 at 6pm

WHERE:

Chicago Cultural Center
Claudia Cassidy Theater, 2nd floor
77 E. Randolph Street

Details: A question and answer session will follow the discussion.

RSVP to Julie Hunt, julie.hunt@cityofchicago.org or 312-742-1584.

While in the building, stop by the newly-expanded Chicago Publishers Gallery & Cafe, a collection of books and periodicals that showcases Chicago's thriving publishing industry.

Located in the Randolph Cafe of the Cultural Center, the Gallery now includes over 35 additional publishers and many books by Chicago authors.

Prior to the discussion, view Sidewalks: Photographs by Charles Osgood & Stories by Rick Kogan, 60 of the most memorable images and stories from the Chicago Tribune's Sidewalks column, at the Chicago Tourism Center Gallery, 72 E. Randolph Street, across from the Cultural Center.

For more information about the seminar, the Chicago Publishers Gallery & Cafe and Sidewalks: Photographs by Charles Osgood & Stories by Rick Kogan, visit explorechicago.org.

Sunday, November 8, 2009

New Online Course on Nonfiction Book Writing, Publishing

College Auxiliary Services at SUNY Plattsburgh has a program that makes taking high-quality, noncredit online courses easy. The organization has partnered with ed2go to offer hundreds of online, instructor-facilitated courses and is pleased to announce the launch of "Write and Publish Your Nonfiction Book."

Participants in this course will learn how to write and edit nonfiction books as well as get them published. The class is perfect for people with dreams of becoming professional authors or looking to advance in their careers by mastering nonfiction writing skills.

This course is part of College Auxiliary Services at SUNY Plattsburgh's growing catalog of more than 300 instructor-facilitated online courses. Through well-crafted lessons, expert online instruction, and interaction with fellow students, participants in these courses gain valuable knowledge at their convenience. They have the flexibility to study at their own pace combined with enough structure and support to complete the course. And they can access the classroom 24/7 from anywhere with an Internet connection.

New sessions of each course run every month. They last six weeks, with two new lessons being released weekly (for a total of 12). The courses are entirely Web-based with comprehensive lessons, quizzes, and assignments. A dedicated professional instructor facilitates every course; pacing learners, answering questions, giving feedback, and facilitating discussions.

To learn more, visit them online at http://www.ed2go.com/plattsburgh/ or call Kate Chilton at 518-564-3054.

Nov 12 2009 - The Future of Print Media

The Triangle Press Club announces its inaugural meeting schedule for Thursday, November 12th from 7pm to 9pm in the special events room at the TirNaNog Irish Pub in downtown Raleigh.

Triangle Press Club is open and free to any professional member of the media in the Wake, Durham or Orange County area including those in print, TV, radio, and new media.

For the first hour, we will be hosting a special panel discussion with experts in the field to discuss the important topic of "The Future Of Print Media."

The event is free to those qualified working journalism professionals but also members of the general public may attend for $40. If you register for this event and you are not a working journalist, then you will be sent an electronic invoice where you can pay for your ticket in advance. Journalism students are also invited to attend at no charge if they register in advance at this website.

Confirmed speakers include the following:

John Drescher, editor of the News & Observer
Sougata Mukherjee, editor of the Triangle Business Journal
Johnathan Cox, of Lulu.com "print on demand" website
Allan Maurer, editor of TechJournal South
Randall Gregg, editor of the Raleigh Telegram
Other special invited guests include Bernie Reeves, publisher of Metro Magazine and formerly, The Spectator.

NETWORKING: The second hour will be a general networking session (we will have plenty of free food and drink specials) so that members of the media who might not ordinarily be able to meet can do so.

PLEASE RSVP if you are planning to attend, so we can plan for food. There is limited space so RSVP today!

If you have any questions about the event, please call Randall Gregg at 919-760-3110 or email us at raleightelegram@yahoo.com.

For more information, visit http://trianglepressclub.eventbrite.com/

Sunday, November 1, 2009

Nov 5 2009 - Acclaimed Poet Offers Insight Into the Future of Poetry

Critically acclaimed poet C.D. Wright will give her perspective of the past, present, and future of the genre poetry during an interview titled “The Future of Poetry I,” at 8:30 p.m. Nov. 5 in the Frick Fine Arts Auditorium, 650 Schenley Dr., Oakland. Pitt English professor Dawn Lundy Martin will conduct the interview; Wright also will read selections from her poetry. The event is part of the Pittsburgh Contemporary Writers Series' 2009-10 season.

The interview will focus on Wright's experiences as a writer, how her work has evolved, and the events that helped shape her poetry. The discussion also will examine the ever-changing landscape of the genre and those who contribute to it.

Wright is the author of a dozen books, including “Rising, Falling, Hovering” (Copper Canyon Press, 2008), which won the 2009 Griffin Poetry Prize. Her poems and essays have appeared in such literary magazines as “American Letters & Commentary,” “Arshile,” and “Conjunctions”.

Among Wright's numerous honors and distinctions are fellowships from the John D. and Catherine T. MacArthur Foundation, John Simon Guggenheim Memorial Foundation, and the National Endowment for the Arts. She is a recipient of the Witter Bynner Prize for Poetry from the American Academy and Institute of Arts and Letters, a Whiting Writers' Award, and a Rhode Island Governor's Award for the Arts. Wright was elected to membership in the American Academy of Arts and Sciences, awarded the Citation of Distinguished Alumni from the University of Arkansas in 1998, and named the Poet Laureate of Rhode Island in 1994.

A native of the Ozark Mountains of Arkansas, Wright earned a BA degree at Memphis State College in 1971 and an MFA degree at the University of Arkansas in 1976. In 1983, she joined the faculty at Brown University in Rhode Island, where she served as director of the Graduate Program in Literary Arts. She is currently the Israel J. Kapstein Professor of Literary Arts at Brown.

The 2009-10 Pittsburgh Contemporary Writers Series season is cosponsored by Pitt's Writing Program, Book Center, University Library System, and University of Pittsburgh Press.

All events in the Writers Series are free and open to the public. For more information, contact Jeff Oaks at oaks@pitt.edu or visit http://www.english.pitt.edu/.

Dec 2 2009 - "Media Predicts: 2010 - What's Hot & What's Not" Technology Event

Will Durst, renowned comedian and satirist, will open "Media Predicts: 2010," the annual gala dinner produced by PRSA Silicon Valley in partnership with the Computer History Museum where top tech journalists predict what they expect to be hot -- or not -- next year.

Durst, an avid media consumer who finds most of his material in current headlines, will take the stage before top business and technology journalists and bloggers, as they lead the industry discussion and make predictions about the most notable technologies, trends and changes in 2010. Speakers also will be recognized for their significant contributions to technology and business journalism.

Speakers include Ben Worthen, Wall Street Journal and Digits blog; Brad Stone, New York Times and Bits blog; Byron Acohido, USA Today and LastWatchDog; Connie Guglielmo, Bloomberg News; Matt Marshall, VentureBeat and the new DEMO chief; Om Malik, GigaOm; and Steven Levy, WIRED. Jim Goldman of CNBC will be moderator and Duffy Jennings of SFGate will be Master of Ceremonies.

"Durst is perfect for opening an event focused on technology predictions for the coming year," said Paula Dunne, Media Predicts chair and past president, PRSA Silicon Valley. "His combination of irreverence and insight will set the tone for what's hot -- and what's not -- in the world of high technology."

Media Predicts has become the signature event of the year for Silicon Valley's business leaders, technologists, and communicators, according to Dunne.

Media Predicts: 2010 will be held at the Computer History Museum the evening of Wednesday, December 2, 2009, with a cocktail hour 5-6pm, followed by the dinner program 6-7pm, and the feature event 7-8:30pm, concluding with attendees participating in a Q&A. Black tie is optional.

Media Predicts sells out early and space is limited, so anyone wishing to attend should REGISTER NOW at http://www.acteva.com/booking.cfm?bevaid=176625.

This event is made possible through the generous support from these organizations: Yahoo! (PREMIER sponsor); Microsoft and SAP (PLATINUM sponsors); Blanc & Otus, Marketwire, Ogilvy Public Relations Worldwide, Trainer Communications, Weber Shandwick (GOLD sponsors); A&R Edelman, Access Communications, Brunswick, Fleishman-Hillard, SanDisk, Waggener Edstrom, Voce Communications (BRONZE sponsors); and Catered Too!, J.Lohr Vineyards, Michael Mejia Photography (IN KIND sponsors).

For the most up-to-date information about Media Predicts: 2010, go to: www.prsasiliconvalley.com/Media-Predicts.

Nov 4-5 2009 - FDA's Second Annual Science Writers Symposium

A few spaces remain for the U.S. Food and Drug Administration's Second Annual Science Writers Symposium on Nov. 4-5, 2009.

The event is intended for credentialed writers and journalists and will focus on how FDA employs novel scientific approaches to critical public health issues.

This year's symposium will feature an address by FDA Commissioner Margaret A. Hamburg, M.D., and will explore such topics as H1N1, stem cells, adaptive clinical trials, personalized medicine and new technologies for identifying foodborne pathogens. In addition, attendees will be able to tour the FDA's state-of-the-art lab facilities located in Silver Spring and Laurel, Md.

To register, e-mail your name and affiliation to ScienceWriters@fda.hhs.gov.
Agenda for the FDA's Second Annual Science Writers Symposium

http://www.fda.gov/ScienceResearch/MeetingsConferencesandWorkshops/ScienceWritersSymposium/default.htm.


Media Inquiries: Karen Riley, 301-796-4674, ScienceWriters@fda.hhs.gov

Nov 5 2009 - Sports Writing Beyond the Scores program

Sports means big business -- $410.6 billion, according to a recent report by Plunkett Research Ltd. This includes $30 billion in advertising, astronomical salaries for athletes, job creation in cities, more than $12.4 billion in mass merchandising of licensed sports apparel, and record bids at sports memorabilia auctions.

Journalists as well as marketers, promoters and publicists can feast on the sports smorgasbord, the topic of the Connecticut Press Club's upcoming program, "Sports Writing Beyond the Scores." Journalists Kathy Orton of The Washington Post and Bill Eichenberger of The Sporting News will reveal what grabs editors' attention and how writers can use experience on other beats to write compelling sports stories. Ivan Maisel, Senior Writer for ESPN.com and podcast host of ESPNU College Football Insider, will talk about covering sports on the web. Robert Wirz of Wirz & Associates Sports Consulting, Public Relations and Marketing Specialists will be the moderator.

"For writers, the sports beat is manna from heaven," says Sherry Shameer Cohen, President of the Connecticut Press Club. "It is not just scores and plays. It's about human interest stories, business, crime, drug doping scandals, travel, fashion, curses, legends and history. Best of all, there are more than 175 sports magazines. Most of them hire freelancers and many pay competitive rates."

The event offers writers and sports business owners an opportunity to network, understand each other's professional needs and share ideas. The program includes dinner and will take place on Thursday, November 5 from 6:00 to 8:15 pm at The Norwalk Inn, 99 East Avenue, Norwalk. Admission is $35.00 for press club members and $40.00 for non-members. The first 35 people who register will receive complimentary copies of several sports magazines (a $25.00 value.) The program is made possible with the support of The New York Yankees, Boston Red Sox, World Golf Hall of Fame and Trader Joe's. For more information, please call (203) 968-8600 or e-mail ctpressclub@gmail.com.

Nov 3 2009 - Random House of Canada discovers a novel way to bring authors and readers together

Beloved, international bestselling author, Lori Lansens joins fans across Canada for her only Canadian event.

On November 3, from 6 to 7 PM, Random House of Canada invites avid readers to join a unique interactive live-streamed video event from the comfort of their computers with Lansens, who will read from her book and chat with readers about her recently published book, The wife's Tale, from her computer in California.

"Live online video now offers us powerful, new ways to connect with and engage with book readers," says Lisa Charters, Senior Vice President, Director, Digital Marketing at Random House of Canada. "Up until recently, most live video streaming or webcasting has pretty much been one-way. Our online live video event will be highly interactive with multi-view video streaming that will connect author Lori Lansens in California with readers from across Canada and with participants at a private VIP event in Toronto."

Published in September to great critical acclaim, THE WIFE'S TALE is a vivid exploration of a woman taking small, courageous steps towards her authentic self for the first time in her life.

When: Tuesday, November 3, 2009
Time: 6-7 PM (EST)
Where: www.booklounge.ca/liveevent

Don't miss Lansens's only Canadian event.
Visit www.booklounge.ca/liveevent to sign up for an event reminder.
Event Twitter hashtag number sign lansenslive

Feb 12-14 2010 - Pitch it to Them at the 2010 San Francisco Writers Conference

Why do you go to a writers' conference? To pitch your work to agents and editors, of course!

The San Francisco Writers Conference will be held President's Day Weekend, February 12-14, 2010 at the InterContinental Mark Hopkins Hotel. There will be nearly 100 presenters--bestselling authors, editors, agents and publishers--but there will be a limit of 300 attendees for unequaled access, discussions and networking opportunities with the presenters. For complete information go to the SFWC website at http://www.sfwriters.org/.