How the Best PR Pros Create Long-Term Relationships With Top-Tier Journalists

PR and marketing professionals who want to learn new practices for creating reciprocal, collegial and trusted relationships with leading journalists will discover proven techniques at a new audio conference from Bulldog Reporter's PR University: "Advanced Media Relations: How the Best PR Pros Create Long-Term Relationships with Top-Tier Journalists." Attendees will come away with valuable insights on the time-tested techniques practiced by PR's media mavens -- and how to earn a place on the media's good side.

This exclusive, dial-in PR University audio conference takes place on Thursday, January 15th, at 1PM EST (noon CST, 11AM MST; 10AM PST). This exclusive panel includes four communication leaders and journalists:

-- Robert H. Christie, Vice President, Communications, Dow Jones & Company

-- Richard L Harris, Director, Afternoon Programming, NPR

-- Charlie White, Deputy Editor, "DVICE.com," NBC Universal; Co-Host, "Coolness Roundup"

-- Jennifer Risi, Executive Vice President, Global Strategic Media Group, Weber Shandwick

This 90-minute interactive call will give public relations professionals tools on how to bridge the gap between PR and the press. It will also address how to use exclusives, off-the-record tips and behind-the-scenes access to build long-lasting media relationships. Plus, how new tech tools have changed the way reporters cover news -- and how to pitch or contact them.

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information, go to our conference home page or phone toll free: 1-800-959-1059.