April 22 2009 - Writing that Sells - Detroit, Mich.

Each day, your readers face 3,000 attempts to grab their attention. That's more than a million messages a year. Are your communications getting through to this tired, busy and distracted audience? Learn the tricks and techniques that will help you write copy that engages and persuades when the Detroit Chapter of the International Association of Business Communicators (IABC/Detroit) hosts "Writing that Sells" a one-day writing seminar with internationally renowned communications expert Ann Wylie on April 22, 2009. This lively and informative one-day seminar is packed with tips and techniques that will teach you how to:
Think Like A Reader.

What's the secret to writing copy that gets read? Understanding how the reader decides what to read - and what to toss

Make Your Copy More Creative.
Steal techniques from fiction writers to make your nonfiction writing more dramatic and compelling

Cut Through the Clutter.
Master a seven-step system for making every piece you write easier to read and understand

Rev Up Readership.
Draw people into your copy, make your copy more accessible – even reach "readers" who won't read

About the Presenter: Ann Wylie, president of Wylie Communications, is an internationally renowned communications expert who has authored more than a dozen learning tools that help people improve their communication skills. Her work has earned 40 communication awards, including a WIC Clarion and two IABC Gold Quills — the Pulitzer Prizes of business communications. She has been designated an "IABC Recommended Speaker" for her top ratings at IABC International Conferences.

Register by January 30, 2009 and save.

Networking dinner program plus the full day Wylie Writing Workshop - April 21-22, 2009
Early Bird:
$180 IABC Member $195 - After January 30, 2009
$210 Non-Member $225 - After January 30, 2009


Wylie Workshop Only - April 22, 2009

Early Bird:
$130 IABC Members $145 - After January 30, 2009
$155 Non-Members $170 - After January 30, 2009

Rates listed are in U.S. dollars.
Location: The University of Michigan - Dearborn
Fairlane Center, North Building 19000 Hubbard Drive, Dearborn, MI 48126

For more information and to register visit www.iabcdetroit.com or contact Nancy Skidmore at 248.546.5490.