SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are two of the many buzzwords we hear often when discussing ways companies can increase their profile and reach with key audiences and the general public. What do these buzzwords really mean? Is there a difference between SEM and SEO or are they the same? What value can search engine technologies and strategies bring to the work of communications professionals and organizations looking to build their online presence and engage new clients, supporters, and other audiences to their work? An upcoming IABC/Toronto seminar with two leading experts on this technology will reveal some answers and tips to these questions.
Seminar participants will learn:
- How to connect with customers as they surf the net;
- What will make them choose your site;
- Why how you write your ads has an impact on your success;
- How to structure a campaign to outdo any others you have done;
- Understand the new opportunities for SEO and social media; and
- The power of link building.
WHAT: IABC/Toronto Seminar - SEO (Search Engine Optimization) - SEM
(Search Engine Marketing). Are they the same?
WHEN: Thursday December 3, 2009.
6:00 PM - 8:00 PM.
REGISTER NOW: http://toronto.iabc.com/events/eventdetails.asp?EventID=91
WHERE: Royal Sutton Room at The Sutton Place Hotel, 955 Bay Street,
Toronto
Sunday, November 29, 2009
Dec 3 2009 - Upcoming IABC/Toronto Seminar Reveals Tips and Strategies for Increasing Your Online Visibility
Dec 9 2009 - Writing Expert Reveals Strategies Freelancers Can Use to Grow Business during the Slow Holidays
For service professionals, slow business is a holiday tradition. Clients are vacationing, putting new projects off until the New Year, and too busy with other holiday plans-which, for many self-employed folks, means no new leads and no new sales. To help compensate for this holiday lull, The Writer's Sherpa, LLC, will present a free teleseminar, "Write to Grow Richer; The 7 Secrets of Writing to Sell Your Services," on December 9, 2009, at 8:00 p.m. EST, for freelancers, consultants, and self-employed professionals who want to take advantage of the reduction in client demands by updating and creating new content marketing materials that will help put them ahead 2010.
"Every time I write and publish a new article or give my clients a new special report, I see an immediate response in traffic, leads, and new work," said Melinda Copp, founder and executive editor of The Writer's Sherpa, LLC, who will be hosting the teleseminar. "It's helped me beat feast or famine, and writing new marketing content is the perfect holiday activity because you can squeeze it in anywhere."
The goal of the call is to reveal tips on how to use content marketing to establish expertise, attract new clients, and add additional income streams, such as ebooks, books, and other information products. These content marketing strategies can not only earn additional revenue to any freelance business, but also build relationships with clients and leads that will help keep them loyal in the future.
"If you're a self-employed professional who has heard one or more of your clients or prospects say, 'Let's start this project after the holidays,' then you probably know things will slow down this season," says Copp. "Why not use the time to create new articles, reports, ebooks, and other information products that will give you a jumpstart on next year?"
Anyone looking for ways to build momentum this holiday season, despite the slowdown in client work, can watch a video introduction and sign up for this free call at www.writerssherpaprograms.com/freecall.html . The teleseminar will be recorded, so those who miss the call at the scheduled time will receive a free recording download.
"Every time I write and publish a new article or give my clients a new special report, I see an immediate response in traffic, leads, and new work," said Melinda Copp, founder and executive editor of The Writer's Sherpa, LLC, who will be hosting the teleseminar. "It's helped me beat feast or famine, and writing new marketing content is the perfect holiday activity because you can squeeze it in anywhere."
The goal of the call is to reveal tips on how to use content marketing to establish expertise, attract new clients, and add additional income streams, such as ebooks, books, and other information products. These content marketing strategies can not only earn additional revenue to any freelance business, but also build relationships with clients and leads that will help keep them loyal in the future.
"If you're a self-employed professional who has heard one or more of your clients or prospects say, 'Let's start this project after the holidays,' then you probably know things will slow down this season," says Copp. "Why not use the time to create new articles, reports, ebooks, and other information products that will give you a jumpstart on next year?"
Anyone looking for ways to build momentum this holiday season, despite the slowdown in client work, can watch a video introduction and sign up for this free call at www.writerssherpaprograms.com/freecall.html . The teleseminar will be recorded, so those who miss the call at the scheduled time will receive a free recording download.
Monday, November 23, 2009
Dec 2 2009 - PR News' "How-To Conference"
Responding to communicators' need to break through the information clutter and get the best advice and tactics on executing PR initiatives, PR News will hold the "How-To Conference," on December 2 at the National Press Club in Washington, DC.
The PR News "How-To Conference" will feature 11 experts and 11 fast-paced training sessions that will cover the hot-button topics facing communicators, from how to leverage social media more effectively to how to mitigate a crisis by employing smart multi-platform communications techniques. The 30-minute sessions will be intensive, idea-packed training workshops to help communicators at all skill levels execute high-return initiatives.
Top communicators from leading corporations, nonprofits and agencies will conduct the How-To training sessions. They include, Keynote Speaker Donna Fenn author of "Upstarts: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit From Their Success" and trainers Ashley Pettit of Southwest Airlines, Steve Dahllof of Ogilvy PR, Diane Thieke of Dow Jones, Wendy Harman of the U.S. Red Cross and Anne Carelli of Coca-Cola Company. For a complete list of trainers, go to www.prnewsonline.com/conference.
"PR News' mission is to give communicators the blueprint to smartly leverage their trade, whether it's for a small campaign, a large initiative, or to manage their organization's reputation and market share," says Diane Schwartz, VP/Group Publisher of Access Intelligence's Media/PR Group. "Our new How-To Conference gives our audience an in-person forum to learn the most important, practical tactics to be successful in 2010 during what we all know will be a challenging business environment."
Register now at www.prnewsonline.com/conference.
The PR News "How-To Conference" will feature 11 experts and 11 fast-paced training sessions that will cover the hot-button topics facing communicators, from how to leverage social media more effectively to how to mitigate a crisis by employing smart multi-platform communications techniques. The 30-minute sessions will be intensive, idea-packed training workshops to help communicators at all skill levels execute high-return initiatives.
Top communicators from leading corporations, nonprofits and agencies will conduct the How-To training sessions. They include, Keynote Speaker Donna Fenn author of "Upstarts: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit From Their Success" and trainers Ashley Pettit of Southwest Airlines, Steve Dahllof of Ogilvy PR, Diane Thieke of Dow Jones, Wendy Harman of the U.S. Red Cross and Anne Carelli of Coca-Cola Company. For a complete list of trainers, go to www.prnewsonline.com/conference.
"PR News' mission is to give communicators the blueprint to smartly leverage their trade, whether it's for a small campaign, a large initiative, or to manage their organization's reputation and market share," says Diane Schwartz, VP/Group Publisher of Access Intelligence's Media/PR Group. "Our new How-To Conference gives our audience an in-person forum to learn the most important, practical tactics to be successful in 2010 during what we all know will be a challenging business environment."
Register now at www.prnewsonline.com/conference.
Sunday, November 15, 2009
Nov 19 2009 - SPJ Cleveland Pro Chapter Eyes Entrepreneurial Journalism in the Digital Age
The Cleveland Pro Chapter of the Society of Professional Journalists will present a lunch program featuring "Entrepreneurial Journalism in the Digital Age" at noon Thursday, Nov. 19, at the Doubletree Inn, 1111 Lakeside Ave., Cleveland.
Lunch is $20 for members and students, and $25 for non-members. Parking is free in the hotel garage. For reservations, contact Tom Moore at cleveland@spj.org or 440-454-3282 by 2 p.m. Tuesday, Nov. 17. Come as early as 11:45 a.m. Nov. 19 to network. Time will be provided for questions and answers; the program ends at 1:30 p.m.
Leading the program will be Chris Seper, a journalist who founded MedCityNews.com, a website and news service focusing on business, innovation and influence in health care. Seper will be joined by Steve FitzGerald, who built and operates Lakewoodbuzz.com, a news, events and social medium in Lakewood, Ohio.
Seper previously worked as the online medical editor at The Plain Dealer, where he also served as an assistant metro editor and an award-winning reporter on the technology beat. FitzGerald has a background in public relations, municipal public information and union publications. He also created NonprofitNewswire.com, a vertical search engine for finding nonprofit news.
Seper and Fitzgerald will talk about their paths launching and running businesses related to journalism, including support networks of mentors, funding groups and other successful entrepreneurs. Tony Kozlowski, an SPJ Cleveland Pro board member, organized the program.
SPJ Cleveland Pro has a 50-year history of supporting professional development for journalists, open government and open public records in Cleveland, Ohio. Its website is at www.spj.org/cleveland. The chapter serves journalists in northern Ohio from Toledo to Ashtabula and Akron. The chapter is part of the national Society of Professional Journalists trade group, the largest member-oriented journalism group in the United States. PR Newswire is the official news dissemination source for SPJ Cleveland Pro.
Lunch is $20 for members and students, and $25 for non-members. Parking is free in the hotel garage. For reservations, contact Tom Moore at cleveland@spj.org or 440-454-3282 by 2 p.m. Tuesday, Nov. 17. Come as early as 11:45 a.m. Nov. 19 to network. Time will be provided for questions and answers; the program ends at 1:30 p.m.
Leading the program will be Chris Seper, a journalist who founded MedCityNews.com, a website and news service focusing on business, innovation and influence in health care. Seper will be joined by Steve FitzGerald, who built and operates Lakewoodbuzz.com, a news, events and social medium in Lakewood, Ohio.
Seper previously worked as the online medical editor at The Plain Dealer, where he also served as an assistant metro editor and an award-winning reporter on the technology beat. FitzGerald has a background in public relations, municipal public information and union publications. He also created NonprofitNewswire.com, a vertical search engine for finding nonprofit news.
Seper and Fitzgerald will talk about their paths launching and running businesses related to journalism, including support networks of mentors, funding groups and other successful entrepreneurs. Tony Kozlowski, an SPJ Cleveland Pro board member, organized the program.
SPJ Cleveland Pro has a 50-year history of supporting professional development for journalists, open government and open public records in Cleveland, Ohio. Its website is at www.spj.org/cleveland. The chapter serves journalists in northern Ohio from Toledo to Ashtabula and Akron. The chapter is part of the national Society of Professional Journalists trade group, the largest member-oriented journalism group in the United States. PR Newswire is the official news dissemination source for SPJ Cleveland Pro.
Nov 19 2009 Iowa City writer Larry Baker reads at Prairie Lights
Iowa City author Larry Baker, an adjunct faculty member at the University of Iowa, will read from "A Good Man," his new novel, at 7 p.m. Thursday, Nov. 19, in Prairie Lights Books at 15 S. Dubuque St. in downtown Iowa City. The free event will be streamed live and archived on the UI Writing University Web site, http://www.writinguniversity.org/.
Baker's protagonist, Harry Ducharme, is at the end of his rope. Booze and bad decisions have taken him from the A-list of talk-radio fame down to a tiny cinder-block station in St. Augustine, Fla. He talks, mostly to himself, not sure anybody is listening, reading books and poetry that he likes, playing golden oldies from the '60s and wondering how he got there.
Then everything is changed in the midst of a hurricane by the arrival of a mysterious visitor who prophesies a New Child of God. Harry's role in the New Child's arrival eventually becomes intertwined with politics, Iraq, 9/11, old-time religion and classic American literature from writers including Flannery O'Connor and Emily Dickinson, as well as the music of Harry Chapin.
Baker's previous novels are "The Flamingo Rising," which was adapted by Hallmark for a TV movie, and "Athens, America."
Baker's protagonist, Harry Ducharme, is at the end of his rope. Booze and bad decisions have taken him from the A-list of talk-radio fame down to a tiny cinder-block station in St. Augustine, Fla. He talks, mostly to himself, not sure anybody is listening, reading books and poetry that he likes, playing golden oldies from the '60s and wondering how he got there.
Then everything is changed in the midst of a hurricane by the arrival of a mysterious visitor who prophesies a New Child of God. Harry's role in the New Child's arrival eventually becomes intertwined with politics, Iraq, 9/11, old-time religion and classic American literature from writers including Flannery O'Connor and Emily Dickinson, as well as the music of Harry Chapin.
Baker's previous novels are "The Flamingo Rising," which was adapted by Hallmark for a TV movie, and "Athens, America."
Nov 23 2009 - Going Pro: How to Take Your Literary Venture to Next Level
Well-known authors and literary experts will present "Going Pro: How to Take Your Literary Venture to the Next Level" at the Chicago Cultural Center Nov. 23.
The seminar is for independent publishers, writers and literary entrepreneurs who are ready to turn their passion into a professional, profitable enterprise. Admission is free.
WHO:
Jill Pollack, Founder and Director, StoryStudio; Carol Saller, author of The Subversive Copy Editor; and Doug Seibold, President of Agate Publishing share strategies for building a successful literary business while keeping creativity alive.
WHEN:
Monday, Nov. 23 at 6pm
WHERE:
Chicago Cultural Center
Claudia Cassidy Theater, 2nd floor
77 E. Randolph Street
Details: A question and answer session will follow the discussion.
RSVP to Julie Hunt, julie.hunt@cityofchicago.org or 312-742-1584.
While in the building, stop by the newly-expanded Chicago Publishers Gallery & Cafe, a collection of books and periodicals that showcases Chicago's thriving publishing industry.
Located in the Randolph Cafe of the Cultural Center, the Gallery now includes over 35 additional publishers and many books by Chicago authors.
Prior to the discussion, view Sidewalks: Photographs by Charles Osgood & Stories by Rick Kogan, 60 of the most memorable images and stories from the Chicago Tribune's Sidewalks column, at the Chicago Tourism Center Gallery, 72 E. Randolph Street, across from the Cultural Center.
For more information about the seminar, the Chicago Publishers Gallery & Cafe and Sidewalks: Photographs by Charles Osgood & Stories by Rick Kogan, visit explorechicago.org.
The seminar is for independent publishers, writers and literary entrepreneurs who are ready to turn their passion into a professional, profitable enterprise. Admission is free.
WHO:
Jill Pollack, Founder and Director, StoryStudio; Carol Saller, author of The Subversive Copy Editor; and Doug Seibold, President of Agate Publishing share strategies for building a successful literary business while keeping creativity alive.
WHEN:
Monday, Nov. 23 at 6pm
WHERE:
Chicago Cultural Center
Claudia Cassidy Theater, 2nd floor
77 E. Randolph Street
Details: A question and answer session will follow the discussion.
RSVP to Julie Hunt, julie.hunt@cityofchicago.org or 312-742-1584.
While in the building, stop by the newly-expanded Chicago Publishers Gallery & Cafe, a collection of books and periodicals that showcases Chicago's thriving publishing industry.
Located in the Randolph Cafe of the Cultural Center, the Gallery now includes over 35 additional publishers and many books by Chicago authors.
Prior to the discussion, view Sidewalks: Photographs by Charles Osgood & Stories by Rick Kogan, 60 of the most memorable images and stories from the Chicago Tribune's Sidewalks column, at the Chicago Tourism Center Gallery, 72 E. Randolph Street, across from the Cultural Center.
For more information about the seminar, the Chicago Publishers Gallery & Cafe and Sidewalks: Photographs by Charles Osgood & Stories by Rick Kogan, visit explorechicago.org.
Sunday, November 8, 2009
New Online Course on Nonfiction Book Writing, Publishing
College Auxiliary Services at SUNY Plattsburgh has a program that makes taking high-quality, noncredit online courses easy. The organization has partnered with ed2go to offer hundreds of online, instructor-facilitated courses and is pleased to announce the launch of "Write and Publish Your Nonfiction Book."
Participants in this course will learn how to write and edit nonfiction books as well as get them published. The class is perfect for people with dreams of becoming professional authors or looking to advance in their careers by mastering nonfiction writing skills.
This course is part of College Auxiliary Services at SUNY Plattsburgh's growing catalog of more than 300 instructor-facilitated online courses. Through well-crafted lessons, expert online instruction, and interaction with fellow students, participants in these courses gain valuable knowledge at their convenience. They have the flexibility to study at their own pace combined with enough structure and support to complete the course. And they can access the classroom 24/7 from anywhere with an Internet connection.
New sessions of each course run every month. They last six weeks, with two new lessons being released weekly (for a total of 12). The courses are entirely Web-based with comprehensive lessons, quizzes, and assignments. A dedicated professional instructor facilitates every course; pacing learners, answering questions, giving feedback, and facilitating discussions.
To learn more, visit them online at http://www.ed2go.com/plattsburgh/ or call Kate Chilton at 518-564-3054.
Participants in this course will learn how to write and edit nonfiction books as well as get them published. The class is perfect for people with dreams of becoming professional authors or looking to advance in their careers by mastering nonfiction writing skills.
This course is part of College Auxiliary Services at SUNY Plattsburgh's growing catalog of more than 300 instructor-facilitated online courses. Through well-crafted lessons, expert online instruction, and interaction with fellow students, participants in these courses gain valuable knowledge at their convenience. They have the flexibility to study at their own pace combined with enough structure and support to complete the course. And they can access the classroom 24/7 from anywhere with an Internet connection.
New sessions of each course run every month. They last six weeks, with two new lessons being released weekly (for a total of 12). The courses are entirely Web-based with comprehensive lessons, quizzes, and assignments. A dedicated professional instructor facilitates every course; pacing learners, answering questions, giving feedback, and facilitating discussions.
To learn more, visit them online at http://www.ed2go.com/plattsburgh/ or call Kate Chilton at 518-564-3054.
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