Aug 17 2010 - Social Media Forum - San Francisco, CA

Incisive Media’s ClickZ announced today that day two of Connected Marketing Week, which is being held at the Moscone Center in San Francisco, August 16-20, 2010, will feature the Online Marketing Summit (OMS) Social Media Forum. Hundreds of marketing professionals are expected to gather for this one-day social media forum on Tuesday, August 17, to learn about social media best practices, strategies and tactics from leading names in the field.

"We are delighted to include OMS in the Connected Marketing Week agenda," said Matt McGowan, publisher and head of U.S. for Incisive Media. "Whether you are a B2B firm or more focused on B2C, OMS will have the top authors, academics, brand marketers and Internet pioneers to answer any questions you may have about social media marketing. We think that OMS will be a popular attraction at Connected Marketing Week because it is going to cover so much ground in so little time."

"The Online Marketing Summit is excited to provide a full day of social media education at Connected Marketing Week in San Francisco," said Aaron Kahlow, CEO of Online Marketing Connect. "Attendees of OMS sessions can expect to learn how to execute on social media best practices and how to integrate effective social media strategies and tactics into the entire marketing mix."

The Social Media Forum will begin with a keynote by Jeff Hayzlett, the former CMO of Kodak, who will talk about new ways to look at a company's online marketing and sales strategy. He will also focus on some of the newest ways to win with social media, redefine an elevator pitch and transform a business.

B2B Social Media Track:

11AM-12PM "Generating New Business Leads With Corporate Blogging"

This social media workshop will explore the medium of business blogging and how companies can tie their blogs to search engine results.

1PM-2PM "The Ten Imperatives of the Marketing Revolution"

This online marketing session will help attendees overcome challenges associated with proliferation of new channels, ROI pressures and customers' growing appetite for personal relationships with brands.

2:30PM-3:30PM "Case Study: Using Social Media and Lead Nurturing for Demand Generation"

Jon Miller, Marketo’s vice president of marketing, shares his company’s specific tactics they used to drive revenue, content and social media use to generate leads.

3:45PM-4:45PM "The SEO Value of Social Media"

Ray "Catfish" Comstock will explain to attendees how to align a social media campaign with SEO best practices and a good optimization strategy to maximize the ROI of a social media program.

B2C Social Media Track:

11AM-12PM "Social Media is About Socializing!"

Attendees will learn how to use social media to make genuine and lasting connections with their target audiences to drive and measure true ROI, as laid out in practical steps by Harry Gold, CEO of Overdrive Interactive.

1PM-2PM "Closing the Gap on ROI Measurement"

This session will provide actionable insights and methodologies into defining what to measure, how to measure, how to calculate value from online engagement, and how to build a compelling ROI business case.

2:30PM-3:30PM "Using Data-Driven Decisions to Enhance Cross-Channel Marketing"

Participants will hear tips and tactics on how to strategize and execute a cross-channel campaign from Kevin Akerman of Experian Marketing Services.

3:45PM-4:45PM "Panel: Privacy, Trust, Mobile, Social, Local and Emerging Trends"

Audiences will hear from local and national thought leaders on how emerging trends in online marketing are affecting campaign efforts and tips on how to stay ahead of the curve directly from those setting the pace and making the news.

You can register for the OMS Social Media Forum here.