May 12 2009 - PR Tips From Public Relations Expert Lisa Elia

With thousands of new businesses being launched daily and existing business owners trying to remain competitive, understanding the proper use of publicity and public relations is more important than ever. On May 12 at 9 pm Eastern/6 pm Pacific, public relations expert Lisa Elia will host a free teleseminar in which she will provide tips people can use immediately to gain publicity and she will introduce her upcoming 16-week teleseminar, "Secrets of PR Success."

"Publicity is crucial to the success of most businesses, and it can really help a small business grow quickly. However, there's much more to public relations than just publicity," says Lisa Elia, owner and president of the Los Angeles-based PR firm Lisa Elia Public Relations. "Most people don't understand that public relations refers to how you relate to all of your publics: publicity is a part of this, but it's not all there is to PR."

Elia, who has helped hundreds of entrepreneurs and small businesses launch and grow their businesses in her more than 20 years in the PR industry, recommends that you gain clarity on your mission, your purpose for doing PR and your brand before you promote yourself or your business. She says:

"Ask yourself these questions:

-- Why do I do what I do?
-- Why does the world need to know about it?
-- How will my message be best received -- with humor, sensitivity,
directness?
-- What is the image I want to project?
-- How can I convey this through my brand -- choice of colors, taglines,
company culture, etc.?"


In working with each client, Elia begins with the foundation of developing a clear picture of the mission, purpose for PR, brand and image. She states that this is what has enabled her to secure placements for her clients with national media, including "The Oprah Winfrey Show," CNN, E! Entertainment Television, Los Angeles Times, New York Times, Time, In Style, and hundreds of other outlets.

Elia recently formed www.clearpublicist.com to provide free downloadable PR information and tools and to provide programs to educate entrepreneurs who want to learn to handle their own PR or to maximize the effectiveness of their PR efforts.

To register for the free call on May 12 or to learn more, visit href="http://www.clearpublicist.com/">www.clearpublicist.com or call 310-479-0216.