As more and more artists develop websites to introduce their work to a world-wide online community the question often turns to, what is the best way to make this online community more aware of my website?s existence, and what other online methods should I employ to make my work more visible?
As part of an ongoing effort to assist artists and communities with answering these questions, Darrell Bulmer and Kerstin Gilg of the Maine Arts Commission will present a 2-hour workshop that demonstrates and simplifies online marketing for artists.
Using various Maine artists as examples, this presentation will show attendees how they can employ similar methods to further their internet marketing efforts. Some of the topics included during this workshop will be the use of social networking sites, the development and usage of email lists, websites, blogs and online cooperatives. There will also be clear examples of the usage of free online resources from companies such as Google as well as an introduction to the emerging use of online sites such as eBay and YouTube.
Darrell and Kerstin will go beyond simply introducing these online elements by demonstrating their usage; they will walk attendees through some online procedures that reflect the most common questions and concerns from previous workshops. The discussion will retain a focus of finding which online marketing services are most beneficial for individuals and how continuous tracking can guide the success of future efforts.
Artists and artisans are encouraged to bring their questions to this workshop as time will be provided to answer as many as possible throughout the evening.
This workshop is free to attend; those requiring more information or wishing to register should call 1-800-442-2092 (Wendy Rose at Women, Work, and Community) or email Wendy at wkrose@maine.edu. The workshop is co-sponsored by Women, Work, and Community and the Kennebec Valley Art Association.
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