The Online Publishers Association announced the schedule and program for its 2009 Eyes on the Internet tour. The three city road show, now in its sixth year, is designed to update executives in the advertising, marketing and publishing communities on the most recent research and trends in online media and marketing. Beginning in San Francisco on June 18th, this year's Eyes on the Internet tour will debut "The Silent Click: Building Brands Online," which uncovers the secrets to how online brand advertising influences search activity, drives traffic to advertisers sites and influences how consumers spend money online. The research was conducted by comScore.
The 2009 Eyes on the Internet tour will take place on the following dates:
June 18th; San Francisco, CA at The Grand Hyatt
June 23rd; Chicago, IL at The Westin Michigan Avenue
June 25th; New York, NY at The Sheraton New York Hotel & Towers
Audience members will be among the first to see the new research findings and hear a panel of marketing, agency and publishing experts debate such topics as:
Best practices for leveraging display advertising to drive action
How to effectively measure brand impact
Which online environments produce the greatest results for brands
Online consumer spending habits
Implications for media, marketers and advertisers
To register for any of the free 2009 Eyes on the Internet breakfast events, visit http://www.online-publishers.org/eyes09.
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