Business Wire continues its award-winning free webinar series in February, with sessions on optimizing press releases for search and a panel of former journalists providing PR pointers to their peers.
"We know that former journalists often make the best PR pros," said Monika Maeckle, Vice President of New Media for Business Wire. "Given that so many are leaving the profession right now, we figured it appropriate to share the wisdom they've learned working both sides of the pitch," she added.
The free webinars, attended by thousands of professional communicators since the series inception last year, are archived on Business Wire's home page.
Business Wire's February and March webinar schedules follow:
Thursday, February 5, 2009
Be an SEO Hero -- Optimize Your Press Release for Search
10 AM Pacific / Noon Central / 1 PM Eastern
Learn to write for search engines and robots as well as real human readers with this tutorial of the EON: Enhanced Online News Text Optimization tool.
Hosts: Maria Van Wambeke, Product Development Manager, Business Wire
Michael Toner, New Media Specialist and Account Executive, Business Wire
-- To register: https://www1.gotomeeting.com/register/905757230
Thursday, February 19, 2009
From News Cycle to Spin Cycle: Former Journalists Share Wisdom as PR Pros
10 AM Pacific / Noon Central / 1 PM Eastern
Former journalists turned PR professionals share wisdom they've gained working both sides of the pitch.
Panelists: Bill Day, Director of Media Relations, Valero Energy Inc., San Antonio, former Deputy Business Editor, San Antonio Express-News
Amanda Fox, Vice President, Fenton Communications, New York, former associate producer and field producer, NBC and MSNBC
Lynn Kettleson, Managing Partner, Kettleson Group, Boston, former business and financial editor, The Boston Herald
David Postman, Senior Media Relations Manager for Vulcan, Inc., Seattle, former political reporter and columnist for the Seattle Times
Moderator: Monika Maeckle, Vice President of New Media for Business Wire
-- To register: https://www1.gotomeeting.com/register/650105427
Tuesday, March 3, 2009
Press Release Optimization: Build Your Press Release Like a Pro
10 AM Pacific / Noon Central / 1 PM Eastern
In this webinar we'll dig deeper into the relationship between your company's overall Search Engine Optimization (SEO) strategy and its Press Release Optimization (PRO) strategy and provide keyword selection tips using our new Press Release Builder tool. The goal? Increased online traction.
Hosts: Maria Van Wambeke, Product Development Manager, Business Wire
Michael Toner, New Media Specialist and Account Executive, Business Wire
-- To register: https://www1.gotomeeting.com/register/243678110
Wednesday, March 11, 2009
Happy News Release Resolutions
10 AM Pacific / Noon Central / 1 PM Eastern
In this presentation we'll show you how to build more robust, interactive press releases that are more likely to gain more visibility online. We'll also explain how to harvest data from your analytics and tracking reports.
Hosts: Monika Maeckle, Vice President of New Media for Business Wire
Malcolm Atherton, New Media Specialist and Account Executive
-- To register: https://www1.gotomeeting.com/register/518472577
Wednesday, March 18, 2009
Your Text Needs a Partner: Using Multimedia to Drive Press Release Results
10 AM Pacific / Noon Central / 1 PM Eastern
Learn to use multimedia for increased visibility & viability of your press releases and review success stories from your peers. We'll look at what makes - and breaks - a photo, video, and caption.
Hosts: Jennifer Saragosa, Account Manager, Business Wire - Boston
Malcolm Atherton, Account Executive, Business Wire - Phoenix
-- To register: https://www1.gotomeeting.com/register/363239368
To watch the archived webinars, click on the links below:
Be An SEO Hero: Optimize Your Press Release for Search
http://tinyurl.com/5mltrj
Lost In MySpace?
http://tinyurl.com/68h3g9
Desperately Seeking Google Juice: Crafting Web Friendly Press Releases
http://tinyurl.com/5e2m4c
Your Text Needs A Partner: Using Multimedia to Drive Press Release Results
http://tinyurl.com/6kfuf5
A Social Media Conversation: How PR, IR & Marketing Professionals Can Engage and Participate in the Social Web
http://tinyurl.com/6atw95
EON: Enhanced Online News Solutions: Power of Press Releases in the Social Web
http://tinyurl.com/5dmera
Visit the EON: Enhanced Online News Resource Toolshed on Delicious: http://del.icio.us/eon_resources
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