Social media expert Peter Shankman will discuss "Using HARO and Other Social Media to Reach National Editors," at the February 12 program co-sponsored by IABC Pittsburgh and Jack Horner Communications.
Did you ever wonder how national editors find sources for the millions of articles that are published every year? Have you ever read an article and thought your client or organization had the perfect person to be interviewed for a similar topic? Have you pitched stories to national and regional media only to be repeatedly turned down?
If you said yes to any of these questions, then you won't want to miss the February 12 program featuring Peter Shankman of helpareporterout.com (HARO). Peter is nationally known for his use of social media to connect reporters with valid queries to the communicators who can provide the best sources for their stories.
Business owners, communications professionals and more are encouraged to attend the lunchtime program as Peter shares his knowledge about how to use social media to get your company name in the national news.
Peter Shankman's Help a Reporter (www.helpareporter.com) has over 50,000 members. He is also the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them and is the founder and CEO of The Geek Factory, Inc., a marketing and PR strategy firm in New York city. He has served as a marketing pundit for Fox News, CNN and MSNBC.
The lunchtime program February 12 at The Engineers' Society of Western Pennsylvania, 337 Fourth Ave., Downtown, will begin at 11:30 a.m. with registration and breakfast.
Reservations, due by Monday, February 9, are available by visiting www.iabcpittsburgh.com. The cost is $30 for members of IABC, $45 for nonmembers, and $20 for full-time students.
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