Gain a new understanding of the role of Black media in lives of African Americans by listening in on the Public Relations Society of America's (PRSA) series of free podcasts, "PRSA Diversity Today." Produced in partnership with WebmasterRadio.FM, the podcast is a monthly series that reinforces the importance of diversity in today's business and society.
Joining the series as the new host, Dr. Rochelle Larkin Ford, APR, is an award-winning scholar who also has published work on diversity and public relations pedagogy. Dr. Ford is an associate professor at Howard University, where she teaches public relations and serves as associate dean for research and academic affairs coordinator. She writes the column "Diversity Dimensions" for Public Relations Tactics. Dr. Ford has spoken at several national conferences, and is winner of the 2008 D. Parke Gibson Multiculturalism Award. She received a Master of Arts from the University of Maryland and a Ph.D. from Southern Illinois University at Carbondale.
Show topics include:
Understanding the African American market better.
Gaining loyalty of Black consumers.
Building partnerships with grass roots organizations.
Gaining notice within Black media.
To listen to the Feb. 24 podcast, visit PRSA Diversity Today (www.prsa.org/diversity/communications.html). The show also will be hosted on WebmasterRadio.FM on the PRSA Conference Channel (http://www2.webmasterradio.fm/public-relation-society-america-conference/).
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment