Andrea C. Carrero, president of Word Technologies Inc., based in Glen Mills, PA, will be presenting a free half-hour webinar on "Using Public Relations Tactics to Promote and Build Your Business or Nonprofit" from 12 to 12:30 p.m. on Thursday, Feb. 12, 2009. The presentation is free; registration is via SearchitRight.com at http://tinyurl.com/92kpb5.
The free webinar will educate attendees on how to create and use a press release to publicize their businesses or nonprofits. Among the topics are: the difference between advertising and publicity; the style of writing; what makes something newsworthy; what is an angle; and the items included in a press release.
"I'm thrilled to be co-sponsoring this free webinar with SearchitRight.com," Carrero explains. "It is an opportunity to help business owners and nonprofit organizations understand what they need to know when performing public relations tactics."
Carrero has a strong background in marketing, journalism and creative writing, which she uses to write and produce strategic marketing plans and materials, as well as public relations tools, as part of her company's service offerings. Her experience includes writing and editing for mass media such as daily and weekly newspapers as well as radio—and in public relations and publications for large nonprofit organizations.
In addition, Carrero's experience includes more than 15 years in Information Technology (IT), where she has specialized in technical communication and training in a wide variety of vertical industries, including business-to-business and business-to-consumer companies with offices and customers worldwide.
Carrero will be presenting a half-day workshop on "Using Public Relations Tactics to Promote and Build Your Business or Nonprofit" from 8:30 a.m. to 12:30 p.m. on Wednesday, Mar. 25, 2009 in Albuquerque, NM. Registrations currently are being accepted at www.whoscoming.com/prtactics.
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