October 24-26 2008 - Wine Bloggers Conference - California

America's new wine media will gather in Sonoma County, California on October 24-26 for the first annual Wine Bloggers Conference. As the number and influence of wine bloggers grows, the Sonoma gathering will bring together hundreds of online wine scribes to discuss their impact, how to better impart information to wine lovers across the globe, and how to stake their claim as the next generation of wine media.

Organized by the OpenWine Consortium and Zephyr Wine Adventures, the three-day conference will take place at the Flamingo Resort and Spa in Santa Rosa, California. Wine Bloggers and other attendees will be treated to a series of seminars, vineyard walks, wine dinners, tasting competitions, and an exposition of mass wine blogging.

WINE BLOGGING CHANGING WINE JOURNALISM

"Wine blogging in America has exploded in terms of the number of people maintaining wine blogs as well as their impact on how wine lovers and the industry get their news," said Joel Vincent, an organizer of the conference. "The wine blogging community has always been close knit but never had an event of its own or opportunity to all come together to discuss the state of their efforts."

In addition to wine bloggers, the conference is open to wine industry participants and media professionals that want to learn more about the wine blogging community and how it is changing the way wine information and news is communicated.

Among the speakers at the 2008 Wine Bloggers Conference will be Alice Feiring, an award-winning writer and author who also maintains her own wine blog, and Gary Vaynerchuk, author, wine retailer and proprietor of the wildly popular Wine Library TV videoblog.

WINE BLOGGERS WIELDING INCREASED CLOUT

The sponsors of this year's conference indicate the importance and growing influence of wine bloggers. Among those sponsoring the conference are Sebastiani Vineyards, the Sonoma County Tourism Bureau, Inertia Beverage Group, the Sonoma County Vintners Association, and the Sonoma Winegrape Commission.

"For decades wine writing and popular wine education has been dominated by a few visible critics and wine publications, yet the emergence of hundreds of wine blogs and their millions of readers is changing that old model," explained Vincent. "Technology is changing the wine industry is covered and explored that has a broader and more democratic character. The bloggers attending this year's conference are responsible for implementing these changes."

More information on the 2008 Wine Bloggers Conference can be found at: http://www.winebloggersconference.com/.