WHAT: Successful, innovative new products are hard to find. In fact, according to Productscan, the number of truly innovative ideas has declined by 28 percent since 2001. The challenge is that successful new products actually start with a well-defined concept and this is where many companies falter. During this Webcast, MarketTools will demonstrate how to systematically write concepts that not only describe the new offering, but also differentiate it from the competition. Attendees will learn best practices for writing effective concepts from a leading expert in the field.
During this hour-long presentation, attendees will learn how to:
-- Develop good concepts
-- Ensure consistency
-- Avoid common pitfalls
At the end of the Webcast, there will be a Q&A session to address any additional questions attendees have regarding concept development best practices.
WHEN: Tuesday, June 3, 2008 10:00 AM PDT/ 12:00 NOON CDT/ 1:00 PM EDT
WHERE: To register for this Webcast, please visit: https://lra100.livemeeting.com/LRSRegistration/EC/markettools/746614588.aspx
WHY: The ability to write a highly effective concept will ensure delivery of higher-quality, more accurate research and result in higher revenues and profits.
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