Sports means big business -- $410.6 billion, according to a recent report by Plunkett Research Ltd. This includes $30 billion in advertising, astronomical salaries for athletes, job creation in cities, more than $12.4 billion in mass merchandising of licensed sports apparel, and record bids at sports memorabilia auctions.
Journalists as well as marketers, promoters and publicists can feast on the sports smorgasbord, the topic of the Connecticut Press Club's upcoming program, "Sports Writing Beyond the Scores." Journalists Kathy Orton of The Washington Post and Bill Eichenberger of The Sporting News will reveal what grabs editors' attention and how writers can use experience on other beats to write compelling sports stories. Ivan Maisel, Senior Writer for ESPN.com and podcast host of ESPNU College Football Insider, will talk about covering sports on the web. Robert Wirz of Wirz & Associates Sports Consulting, Public Relations and Marketing Specialists will be the moderator.
"For writers, the sports beat is manna from heaven," says Sherry Shameer Cohen, President of the Connecticut Press Club. "It is not just scores and plays. It's about human interest stories, business, crime, drug doping scandals, travel, fashion, curses, legends and history. Best of all, there are more than 175 sports magazines. Most of them hire freelancers and many pay competitive rates."
The event offers writers and sports business owners an opportunity to network, understand each other's professional needs and share ideas. The program includes dinner and will take place on Thursday, November 5 from 6:00 to 8:15 pm at The Norwalk Inn, 99 East Avenue, Norwalk. Admission is $35.00 for press club members and $40.00 for non-members. The first 35 people who register will receive complimentary copies of several sports magazines (a $25.00 value.) The program is made possible with the support of The New York Yankees, Boston Red Sox, World Golf Hall of Fame and Trader Joe's. For more information, please call (203) 968-8600 or e-mail ctpressclub@gmail.com.
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