SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are two of the many buzzwords we hear often when discussing ways companies can increase their profile and reach with key audiences and the general public. What do these buzzwords really mean? Is there a difference between SEM and SEO or are they the same? What value can search engine technologies and strategies bring to the work of communications professionals and organizations looking to build their online presence and engage new clients, supporters, and other audiences to their work? An upcoming IABC/Toronto seminar with two leading experts on this technology will reveal some answers and tips to these questions.
Seminar participants will learn:
- How to connect with customers as they surf the net;
- What will make them choose your site;
- Why how you write your ads has an impact on your success;
- How to structure a campaign to outdo any others you have done;
- Understand the new opportunities for SEO and social media; and
- The power of link building.
WHAT: IABC/Toronto Seminar - SEO (Search Engine Optimization) - SEM
(Search Engine Marketing). Are they the same?
WHEN: Thursday December 3, 2009.
6:00 PM - 8:00 PM.
REGISTER NOW: http://toronto.iabc.com/events/eventdetails.asp?EventID=91
WHERE: Royal Sutton Room at The Sutton Place Hotel, 955 Bay Street,
Toronto
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment