uly 13 2009 - Creative Writing for Public Relations Courses

The PR Training Centre is to present an extra half-day workshop on Creative Writing for Public Relations in response to demand. The workshop is designed for marketing and PR people who are called on to write creatively, especially for print and online media and for websites.

Says Jacqui Green, principal presenter at The PR Training Centre, ‘In the current economic climate more and more companies are taking their PR and Marketing activities in-house, so there has been quite a marked upswing in demand for communications skills. Writing creatively is a key skill that must be mastered to remain competitive, hence we have mounted this extra course in response to demand.’

The workshop covers all the most popular forms of writing including writing a press release, features, editorial submissions, case histories and web copy. It explains the importance of using keyword vocabularies and even covers writing effective pay-per-click adverts.

The course has two presenters, rather than one, both experienced professionals. Richard Milton is a journalist, writer and broadcaster who is the author of six books and writes as a freelance for both business publications and national dailies. Jacqui Green is head of a marketing and PR agency who is in regular contact with the media and has decades of experience in engaging the interest of journalists and editors through the written word.

The half-day Creative Writing for Public Relations Workshop will be held at The PR Training Centre, Covent Garden, London, and costs £325 plus Vat (£225 for each subsequent delegate). The workshop will be held on Monday 13 July. For further details see http://www.theprtrainingcentre.com