June 23 2009 - MarketingSherpa Webinar Addresses Evolving Social Media Landscape for Marketing Professionals

MarketingSherpa, a leader in marketing research and education, has teamed up with social media marketing agency Overdrive Interactive to present "Social Media Is About Socializing" webinar. The session will take place Tuesday, June 23, at 2:00 PM EDT. The webinar will feature Jeanne Hopkins, MarketingSherpa's CMO and Harry Gold, CEO of Overdrive Interactive.

"MarketingSherpa is excited to be working with Overdrive because they have crafted successful online marketing campaigns using social media for clients such as Harley-Davidson, EMC and Cognos," said Hopkins. "Research from the recently released MarketingSherpa Social Media & PR Benchmark Guide outlines the need for a well-thought out plan in both B2C and B2B markets."

"Social Media Is About Socializing" will address the necessity of a social media presence for today's businesses and the numerous benefits of joining the virtual play space via Facebook, Twitter, blogging and more. Specifically, the webinar will focus on:


Defining what social media marketing is and how the social media landscape fits together
Demonstrating how to weave content into the social web to create relationships with "friends" and "fans"

Joining customer conversations by encouraging the utilization, sharing and posting of high value content

Explaining the importance of blog outreach and monitoring, and how bloggers draw content from the social web

Measuring social media success and reporting meaningful metrics and ROI

Showing real case studies from companies you know using social media to build their brands and make real connections with target audiences

"The businesses that are growing in this financial climate are incorporating social media elements into their interactive marketing strategies," says Gold. "If executed correctly, social media marketing can make both a measurable impact with leads and revenue as well as build brand loyalty over time."

To join MarketingSherpa and Overdrive Interactive for "Social Media Is About Socializing" webinar register at http://tinyurl.com/pfjyxg.