Creating a book is one thing. Promoting is quite another. BookPublishing2.com is a new program developed for creating a long-term, sustainable platform for your voice as the ultimate product. A group of four industry insiders has joined forces to help non-fiction authors accelerate their book to market, and create a profitable platform for authors, regardless of experience.
According to Michael R. Drew, CEO of Promote A Book ( http://www.promoteabook.com/about ) and founder of Beneath The Cover (an online magazine that publishes articles on book industry issues):
"Because of so many new and powerful applications on the Internet, Book Publishing is now much different than it was even just ten years ago. Publishers won't market your book for you now. In fact, they expect authors to have their own websites to market their books, not to mention thousands of fans they communicate with at least every week via newsletters and blogs. It's not the same book publishing industry, any more: it's Book Publishing 2.0."
In fact, Drew goes on to point out, publishers won't even talk with you, no matter how good your manuscript is, if you don't have a great marketing plan and a great marketing platform on the Internet, already in place to sell your book. Some examples can be seen here: http://bookpublishing2.com/author-successes
To cope with the new realities of the book publishing industry, Drew has assembled a team of four experts - Dave Young, Chris Maddock, Mark Effinger, and Michael Drew - and has created a 2-day seminar, Book Publishing 2.0: Why Writing Your Non-Fiction Book Is Only Half the Battle. The seminar offers the following How To's, instruction, and insights:
Jump-starting your writing process
Moving beyond the 7 Myths of the Book Industry that blind authors and keep great books from becoming bestsellers
Understanding all the major components of a rich marketing platform, including websites, blogs, seminars, keynote speeches, audio books, podcasts, Author Bio Videos, Book Trailer Videos, and social networks, both online & offline
Establishing a significant presence on the Internet
Creating a powerful Internet 'centerpiece' for your marketing platform
Making Author Video Bios and Book Video Trailers ( http://snipurl.com/bestseller2 )
Using Specific blog techniques for generating comments & engagement / enragement
Applying SEO technique Do's and Don'ts
Utilizing PR syndication for your video, slideshows, podcasts, and press releases
Revealing the Swinging Pendulum of our country's mindset and attitudes
They have presented their seminar to standing-room-only audiences in Austin, Texas; Salt Lake City, Utah; San Francisco, California; and New York City. A typical testimonial:
"As the author of 30 published books, I still learned many new ideas that I will put into practice for my next book. I highly recommend this course!" - Lynda Goldman, author & ghostwriter
Their next Book Industry 2.0 presentation is in San Francisco, California, on July 11th and July 12th 2009. For details, go to http://www.bookpublishing2.com/
About Promote A Book
Mike Drew, principal of Promote A Book, is a book marketing and promotion specialist, and veteran of the book industry. His five-point approach can take a good book and boost it to bestseller status. To date, he has played a key role in creating 47 national bestsellers, including "The Maker's Diet", by Jordan Rubin. The company can be found online at http://www.promoteabook.com/
or contacted by phone at 512-858-0040.
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