April 23 2009 - How to Write Corporate Communications Copy That Moves Editors

PR and marketing professionals who want to learn inside tips for writing more powerful press releases and helping their company score more front-page coverage will discover proven techniques at a new audio conference from Bulldog Reporter's PR University: "Killer Writing That Sells Like Hell: How to Produce Corporate Communications Copy That Moves Editors and Customers to Action." Attendees will come away with practical insights about news sense and compelling story telling -- plus easy techniques to help "think like a journalist" and dramatically boost hit rates.

This exclusive, dial-in PR University audio conference takes place on Thursday, April 23rd, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT). The panel of top writing masters will share tips on how to supercharge copy for clients and companies to drive superior results:

-- Don Bates, Academic Director, Graduate School of Political Management, George Washington University; Fellow, PRSA

-- Paul Furiga, ABC, President, WordWrite Communications, LLC

-- Sarah Skerik, Vice President, Distribution Services, PR Newswire

This 90-minute interactive call will give public relations professionals practical tips on what they must know before they touch a keypad -- and how to outline and map content in advance for best results. It will also address the new do's, don'ts and nevers of writing a press release in digital world, including common writing mistakes to avoid -- and the fundamentals of good, crisp writing. Here are some of the immediately applicable techniques attendees will cover in this audio conference:

-- Why press releases fail: Common writing mistakes to avoid when planning and writing releases -- and how to make sure yours rise to the top of the pile -- Easy writing exercises and regimens designed to streamline the writing process and strengthen release, proposal, speech or even pitch copy at the same time -- The "Write" Stuff: Anatomies of stellar press releases and email pitches . . . plus the magic elements you must make part of every document you craft -- New Web 2.0 Writing Rules: How (and why) online copy writing differs from traditional PR writing, corporate releases and even media pitches -- Key ideas, starting points and practical guidelines for making copy search friendly without alienating readers -- Why Word Choice Matters: Credibility-building language and the jargon and fuzzy language that saps the power from your copy

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.