Learn the tricks and techniques that will help you write copy that engages and persuades when the Detroit Chapter of the International Association of Business Communicators (IABC/Detroit) hosts "Writing that Sells," a one-day writing seminar with internationally renowned communications expert Ann Wylie, on April 22, 2009.
This lively and informative one-day seminar is packed with tips and techniques that will teach you how to:
Think Like A Reader.
What's the secret to writing copy that gets read? Understanding how the reader decides what to read - and what to toss
Make Your Copy More Creative.
Steal techniques from fiction writers to make your nonfiction writing more dramatic and compelling
Cut Through the Clutter.
Master a seven-step system for making every piece you write easier to read and understand
Rev Up Readership.
Draw people into your copy, make your copy more accessible - even reach "readers" who won't read
About the Presenter:
Ann Wylie, president of Wylie Communications, is an internationally renowned communications expert who has authored more than a dozen learning tools that help people improve their communication skills. Her work has earned 40 communication awards, including a WIC Clarion and two IABC Gold Quills -- the Pulitzer Prizes of business communications. She has been designated an "IABC Recommended Speaker" for her top ratings at IABC International Conferences.
Networking dinner program plus the full day Wylie Writing Workshop - April 21-22, 2009
$195 - IABC Member
$225 - Non-Member
Wylie Workshop Only - April 22, 2009
$145 - IABC Member
$170 - Non-Member
Rates listed are in U.S. dollars.
Location:
The University of Michigan - Dearborn
Fairlane Center, North Building
19000 Hubbard Drive
Dearborn, MI 48126
For more information and to register visit www.iabcdetroit.com or contact Nancy Skidmore at 248.546.5490.
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