SPOC will be held May 13, 14, and 15, 2009. Although speakers are still being confirmed and the line-up is not final, publishing experts Dan Poynter, Shel Horowitz, Brian Jud and Sandra Beckwith have agreed to speak on these topics:
* Dan Poynter will explain his system of "simultaneous publishing," in which authors research their subject matter and draft a marketing plan at the same time. Authors determine who their readers are, what buyers want to read, and where to find them.
* Shel Horowitz will offer an overview of the most important social media sites for self-publishers: Twitter, Facebook, LinkedIn, Yahoo Groups. Attendees will find out about social media culture, promoting books, and building a fan base.
* Sandra Beckwith will present "How to Build Book Buzz" which teaches conference participants how to snag priceless media attention for their books, whether the books have been in stores for one week or 101 weeks.
* Brian Jud will focus on selling to non-bookstore markets. Attendees will learn creative ways to find and contact buyers in airport stores, supermarkets, discount stores, book clubs, catalogs, corporations, associations, schools and government agencies.
Logical Expressions President Susan Daffron says, "Because a lot of struggling self-publishers are strapped for money in this economy, we've made this conference as accessible as possible. Anyone can attend the presentations live for free."
Attendees can register online at http://www.SelfPublishersOnlineConference.com. A free Basic attendance pass gives participants access to the teleseminars and exhibit hall. Standard and Premium passes offer access to the seminar recordings and a wide range of bonus materials.
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