March 27 2009 - How PR Can Successfully Harness New Social Media

PR and marketing professionals who want to learn to build powerful online communities and engage consumers directly via social media will discover practical strategies at a new webinar from Bulldog Reporter's PR University: "Influencing the New Influencers: Web Expert Shows How PR Can Successfully Harness New Social Media to Build Brand, Buzz, and the Bottom Line -- Even in a Slow Economy." Attendees will also come away with valuable insights on creating compelling online content beyond blogs and in popular social media tools like Facebook and Twitter.

This exclusive, dial-in PR University webinar takes place on Friday, March 27th at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT) with Web expert Paul Gillin, Online Marketing Consultant, Paul Gillin Communications, Author, "Influencing the New Influencers," "Secrets of Social Media Marketing." Paul specializes in social media and the application of personal publishing to build brand awareness and supercharge business marketing.

This 60-minute interactive call will give public relations professionals actionable ideas, tips and skills on how to sell digital PR programs to management, how to measure the value of your social media campaigns and how to stay ahead of new digital media trends like the "semantic Web." It will also address best practices outlining what top brands are using to incorporate social media into their operations.

Attendance at Bulldog Reporter's PR University webinar costs $299 per telephone site. Participants in the 60-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our webinar home page or phone toll free: 1-800-959-1059.