The changes to communication models that have occurred over the last four years are at least as profound - if not more - than those created by the introduction of the World Wide Web. Trust has shifted from leaders to peers, from official messaging to conversation. It is incumbent upon professional communicators to understand the new dynamics of the online world, the tools that power them, and the strategies for implementing them. In this dynamic half-day session, internationally recognized online communication authority Shel Holtz will guide you through the world of Web 2.0, including social media and web applications.
You will learn:
How to strategize the best uses of new media to achieve organizational goals.
The best approach to writing for each of the key online activities.
How to avoid the pitfalls of conversational communication.
How to monitor conversations to identify issues and opportunities for engagement.
Examples of best practices, ranging from blogs to Second Life.
Techniques for measuring the effectiveness of your efforts.
Register today to reserve a place at this workshop since space is limited, and this is Shel's only currently scheduled appearance in the Boston area in 2009.
When: Wednesday, April 8, 2009 from 7:30 AM to 12:00 PM
Where: The Conference Center at Bentley College, Waltham, MA (plenty of parking!)
Fee: IABC Member $80, IABC Student Member $60, Non-Member $130, Student Non-Member $75
Visit: http://www.yankeeiabc.org/
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment