Join author and media relations specialist Mark Hunter LaVigne, APR, as he moderates a panel of industry veterans on both sides of the media fence. Discussion will focus on the current state of traditional news media in our "challenging times" with the shifting role of social media, changing audiences and uncertain economic times.
Ira Basen has been a producer at CBC Radio for more than 20 years. In 2007, he produced the award winning series "Spin Cycles" which has been studied in PR classes around the world. He is currently working on a new radio series about the impact of the "you-powered universe" on journalism, politics and PR.
David Milliken, Senior Vice President of CNW Group, has 37 years of experience, first as a reporter and senior newspaper editor, then as an executive for more than 25 years with CNW Group. His current role has been meeting with and assessing the media's constantly evolving needs.
DATE: Wednesday, November 26, 2008
TIME: 5:15 p.m. - Registration and Cocktails 6:00 p.m. - Presentation and Workshop 7:30 p.m. - Q&A and Networking
LOCATION: Park Hyatt Hotel, 4 Avenue Road
COST: $60 CPRS Toronto members $80 Non-members $35 Student members
Hors d'oeuvres and light refreshments will be provided. A cash bar will be available.
Spaces are limited. Register today through CPRS Toronto's secure website at: www.cprstoronto.com/pd/events.aspx
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