Communications maven Steve Crescenzo offers professional communicators tips on leveraging social media at a luncheon and workshop Nov. 20 at the Forum Conference Center in One Cleveland Center, 1375 E. 9th St. downtown. The luncheon focuses on "Ten Things Social Media Can Do for You, Your Organization and Your Career -- No Matter What Industry You Are In -- Right Now," while the workshop covers "Effective Online Communication 2.0 ... Without Hallucinations."
Event registration, sponsored by IABC Cleveland, begins at 11:30 a.m. The luncheon runs from noon to 1:30 p.m. and the workshop takes place from 1:30-4:30 p.m. The luncheon costs $30 for IABC members, $40 for non-members and $10 for students, while both the luncheon and workshop is priced at $130 for members, $140 for non-members and $30 for students. Online registration is available at http://www.iabccleveland.com.
Most organizations have been unable to keep up with the pace of change in the online world. Crescenzo will explain how to take advantage of the myriad multimedia and social media opportunities available in his fun and informative discussion.
The seminar use dozens of real-life case studies. You'll see how successful organizations are using various online tools to reach, engage, motivate and educate their various audiences. Workshop participants will learn:
-- To use and write for the latest tools such as blogs, podcasts and interactive video to help achieve business goals
-- To coach executives on using the new tools and overcoming their fear of social media
-- To build successful web sites and intranets based on the "Holy Trinity" of modern online communication: interactivity, multimedia and informational content
-- The five things you must do to communicate successfully in a Web 2.0 world
Through his work as a consultant, writer and seminar leader, Crescenzo has helped thousands of communicators in North America, South America and Europe improve their print, electronic, face-to-face and social-media communication efforts. He has twice been rated the top-rated speaker at IABC's International Conference.
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