Nov 19 2008 - Proven Public Relations Writing Secrets

PR and marketing professionals who want to learn inside tips for writing more powerful press materials and helping their company score more front-page and primetime coverage will discover practical techniques at a new audio conference from Bulldog Reporter's PR University: "Write Like a Journalist: Media Wordsmiths Share Proven Copywriting Secrets for Earning More Ink." Attendees will come away with the fundamentals of news sense and compelling story telling -- plus easy techniques to help "think like a journalist" and dramatically boost hit rates.

This exclusive, dial in PR University audio conference takes place on Wednesday, November 19th, at 1PM EST (noon, CST, 11AM MST; 10AM PST). The panel includes working journalists, newsroom writing coaches and PR wordsmiths who successfully pitch copy that is credible, compelling and results-oriented.

This 90-minute interactive call will give public relations professionals practical ideas on what you must know about a target and subject before they pitch -- and how to use these details to strengthen their copy. It will also address the new do's, don'ts and nevers of writing a press release, including common writing mistakes to avoid -- and the fundamentals of good, crisp writing. Here are some of the immediately applicable techniques attendees will cover in this audio conference:

-- New Media Trends: How the Internet and business pressures have changed journalistic writing and reporting -- and what these developments mean to PR copy

-- What really motivates editors and reporters to cover a news story

-- Easy news writing exercises and regimens designed to streamline the writing process

-- Leads That Sell: How to craft the first 25 words of your pitch as a journalist would

-- How to craft quotes and news-bites that journalists can't resist because they contain the words and imagery journalists use themselves

-- Best Practices: Anatomies of stellar press releases and email pitches... plus the magic elements you must make part of every document you craft

Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.