Nov 19 2008 - How To Profit From Social Media Marketing

What's Working NOW!, Conference Call University and DM2-DecisionMaker are presenting a 90-minute educational webinar with author and consultant Shel Holtz. The program will take place on Wednesday, November 19 from 11:30 AM until 1:00 PM EST (11:30 - 13:00 GMT). For complete information and registration please visit http://www.whatsworkingnow.net/.

Holtz, the author of seven highly regarded books, is one of the country's top social media experts. His eighth book, "Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand," will be released in November. The title of his What's Working NOW presentation is "How To Profit From Social Media Marketing."

Cost for the live, interactive session is $119.

A principal with Holtz Communication Technology, Mr. Holtz, ABC (Accredited Business Communicator), has nearly 30 years of marketing and public relations experience, both as a consultant for such organizations as Aetna, Intel, Disney and FedEx and on the client side for Allergan, Mattel and others. In the webinar Holtz will share results from a host of recent case studies and offer numerous best practices examples.

Both B-to-B and B-to-C examples and case studies will be presented. Specific companies whose social media marketing successes will be profiled include Southwest Airlines and Sun Microsystems along with others.

Attendees will get tactical and strategic recommendations for maximizing results from well-known social media marketing tools such as Facebook, LinkedIn, MySpace, Twitter and YouTube. In addition, Holtz will profile offerings from such fast-emerging social media players as Seesmic, uStream, Jaiku, Pownce and There.com...and discuss how these tools can also be used to achieve marketing and sales objectives. Plus, blogging tips and tactics.

Specific tips, pointers, tactics, strategies and challenges discussed include -

-- How social media can be applied strategically in your organization to support both communication efforts and the bottom line

-- 3 social media marketing must do's and three must don'ts

-- Which social media marketing tools to use under which circumstances
Profitable ways to use multimedia as a form of conversation.