Sunday, July 6, 2008

July 29 2008 - Blogging to Boost Your Bottom Line

Arianna Huffington's Internet newspaper, The Huffington Post, earns more than two million visitors per month. Angie's List - which includes a blog by founder Angie Hicks - boasts 650,000 members across 120 cities. How these two women business owners have mastered the blog to build their businesses spurred the Principal Financial Group(R) to feature the topic in its complimentary teleclass, "Blogging to Boost Your Bottom Line: Four Approaches to Make Money through Blogs."

Scheduled for July 29, 2008, the complimentary teleclass, dedicated to sharing leading best practices to employ digital tools to build business, will feature Donna Fenn, a contributing blogger to Inc.com and author, as well as moderator Pamela Mitchell, also an Inc.com contributor.

"Donna talks to business owners from around the country on a daily basis about their insider secrets to growing a business. Harnessing the power of new technology is often at the top of their lists," said Michelle Swanson, assistant director - Advertising, The Principal(R). "What a great way to harness her knowledge on mastering the explosion of new media in a meaningful way no matter your business' shape, size or service."

To learn more about this educational series, or how The Principal helps business owners attract, retain and reward employees, visit www.principal.com/women. Classes are held at 12 p.m. Central (1 p.m. Eastern, 11 a.m. Mountain and 10 a.m. Pacific) on the dates scheduled. Audio as well as smart articles of past classes are available.

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