Sunday, August 23, 2009

Sept 23 2009 - Best-Selling Author and Social Media Expert Scott Allen To Present Webinar

What's Working NOW! and Conference Call University will present a 90-minute webinar with best-selling author and prominent social media expert Scott Allen. The program will take place on Wednesday, September 23 starting at 1:30 p.m. EST (13:30 - 15:00 GMT). For detailed information and to register please visit http://www.whatsworkingnow.net/.

Allen, a 20-year veteran technology entrepreneur, executive and consultant, has helped hundreds of businesspeople and organizations transform virtual relationships into real business since 2002. He is the co-author of "The Virtual Handshake: Opening Doors and Closing Deals Online," published by the American Management Association as well as The Emergence of The Relationship Economy. The title of his presentation is: "How To Use Social Networking & Social Media To Grow Your Business."

Cost for the webinar is $99, with a money-back guarantee of satisfaction. Every registrant will receive a full audio-visual copy of the program for repeated viewings and enhanced learning. Early registrants will receive several valuable bonuses.

Specific social networking and social media pointers to be presented include -

The 7 keys to profitable online networking
Techniques for using automation and other productivity tools ethically and effectively
How to build a LinkedIn profile that maximizes your exposure in search engines
Proven ways for attracting hundreds of targeted Twitter followers every week
Tips and techniques for transforming a Facebook page into an engaging resource that
multiplies a company's fan base and keeps them coming back for more.
Plus, Scott will answer questions submitted in real-time from the audience.

"With today's tight marketing budgets, making effective and efficient use of the social web is more important than ever," said Ernest Nicastro, principal with What's Working NOW. "And when it comes to offering actionable advice on how to use social networking and social media to grow a business few people are as qualified as Scott Allen."

Mr. Allen will also present and discuss several examples and case studies including -

How a simple LinkedIn profile update helped one businessman earn a $5,000 commission
Social media tactics and strategies used by a startup t-shirt retailer to build "brand love" with
nearly a million Twitter followers and almost 100,000 Facebook fans
How a British car insurance comparison site leveraged YouTube and Facebook to increase
search engine traffic by more than 300% in 3 months while generating a 90% increase in insurance quotes over the same period in the prior year

"People want to know the secret behind social media success," said Allen. But the secret is that there is no secret! All of your real-world skills and strategies can translate to the virtual world. The problem is that it's not always obvious how to do that. Also, there's a lot of junk out there, and there's a strong temptation to imitate what you see others doing - even if you don't know whether or not it's working.

Continued Allen, "In this webinar I'll debunk the junk and hype and offer people proven best practices for using social networking and social media to increase bottom line results. Our attendees will come away from the program with actionable tactics and strategies they can start putting to work right away."

No comments: