August 20 2009 - Copywriting Secrets For Expanding Your Audience Online

PR and marketing professionals who want to learn the latest practices for writing compelling copy for everything from email pitches and optimized press releases to blogs and websites will discover proven techniques at a new audio conference from Bulldog Reporter's PR University: "Advanced PR Writing for the Web: New Media Wordsmiths Reveal Copywriting Secrets to Grow Audiences Online." Attendees will come away with a valuable methodology to boost their writing prowess, messaging impact and online ROI.

This exclusive, dial-in PR University audio conference takes place on Thursday, August 20th, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT). The panel includes five of PR's savviest web practitioners who reveal their inside techniques for grabbing online attention:

-- Don Bates, Instructor and Founding Director, Master's Degree Program in Strategic Public Relations, The George Washington University Graduate School of Political Management

-- Debbie Weil, Corporate & CEO Blogging Consultant; Author, "The Corporate Blogging Book," "BlogWriteForCEOs"

-- Tom Gable, Founder, CEO, Gable PR

-- Sarah Skerik, Vice President, Distribution Services, PR Newswire

-- Ken O'Quinn, Corporate Writing Coach, Writing With Clarity

-- Nettie Hartsock, Principal, The Hartsock Agency

This 90-minute interactive call will give public relations professionals techniques and skills on how to master website copy, blogs, Twitter and other social networks and help ensure that their writing and communication skills will grab readers in the Web 2.0 era. It will also address how online copy differs from traditional PR writing, corporate releases and media pitches, plus, how web-ready copy can become viral online to increase buzz, brand or message visibility. Here are some of the immediately applicable techniques attendees will cover in this audio conference:


-- Easy tools and techniques staff can use to brush up copy for the web
-- Micro Content & Presentation Principles: Practical design guidelines
any copy writer can follow to make Internet materials easy to read
-- Best Practices: What tech and Web-savvy organizations are doing to
plan, write and deliver Web copy that drives audiences and results -- and
how you can do the same
-- Blog Basics: Voice, RSS, frequency -- editorial elements and features
that drive readers and recognition, plus new ways to drive
-- Real-life examples and secrets of successful sites -- plus new ways to
drive more traffic to your blog, website or forums
-- SEO Fundamentals: Key ideas, starting points and practical guidelines
for making copy search friendly without alienating readers

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on the event, go to our conference home page or phone toll free: 1-800-959-1059.