PR and marketing professionals who want to reach affluent readers of top in-flight magazines with their stories about destinations, food, hospitality, business and professional services, books, celebrities, electronic gadgets, or health products will want to join this rare panel of leading editors, as they share tips and techniques in an exclusive, dial-in PR University audio conference on Thursday, May 29, at 1PM EDT (noon, CDT; 11AM MDT; 10AM PDT):
This panel of editorial gatekeepers representing the leading in-flight magazines, like Hemispheres, Sky, enRoute, US Airways Magazine and American Way. The event will focus on new trends, products, services and issue these editors will be covering over the coming months. It will also address best practices for pitching business and consumer stories to these media.
Communications professionals will not want to miss this unique event to gain pitching insights and techniques from these insider experts. Questions to be addressed include:
Why do in-flights rely on freelancers---and how do you work with independent journalists to boost pickup?
How can small players compete with industry giants for equal coverage?
What will in-flights be covering in the months ahead… and what are the hottest ideas, facts and story angles you should be pitching now?
How did the best PR pros gain the ear (and trust) of these leading editorial gatekeepers---and how can you do the same?
What are the leading in-flight magazines and who can you contact at each?
How can small players compete with industry giants for equal coverage?
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