June 30 2010 - IABC/DC Metro Hosts Writing Workshop

IABC/DC Metro will host a three-hour writing workshop with acclaimed writer, teacher and presenter Ann Wylie on Wednesday, June 30 from 9:30 a.m. to 12:30 p.m. at Johns Hopkins University. Sponsored by Johns Hopkins University and MarketWire, the workshop will feature a custom-designed presentation of two of Wylie's most popular seminars, Think Like a Reader and Cut Through the Clutter. Interested? Register via IABC/DC Metro's website.

With more than 60 communication awards, including two Gold Quills, under her belt, Wylie has been designated an "IABC Recommended Speaker" for her top ratings at IABC International conferences. She also serves as the Public Relations Society of America's national writing coach.

"Business communicators aren't in the business of getting the word out," said Wylie. "We are in the business of creating communications that sell -- not only products and services, but programs, plans and positions, as well. To accomplish this, we need to think like a reader or position our messages in the audience's best interests (since most communicators position their messages in their organization's best interests.)"

"Communication is constantly evolving; it's almost breathtaking to watch what's changing day by day," said Shonali Burke, ABC, president of IABC/DC Metro. "But what hasn't changed is the need to communicate effectively -- regardless of whether you have 140 characters or 140 words to do so. That's why I'm so excited about Ann's workshop; effective writing is a quintessential skill business communicators need to refine, especially in 'an age of now.'"

Registration fees range from $109 for students to $139 for members and $189 for non-members, with rates increasing after June 15. Walk-ins will be accepted the day of the workshop if space permits. Register now!