The Dallas chapter of the International Association of Business Communicators (IABC) plans to present rebranding strategies and tactics through a ConAgra case study presented by Lance Koenig at the organization's monthly luncheon meeting on Tuesday, May 11 at Maggiano's Little Italy in Plano, Texas.
At this informational event, Koenig, who is executive vice president of account planning at Bailey Lauerman, will demonstrate how he helped reposition ConAgra Foods as a progressive company that makes its food and brands better all the time, a company that makes food consumers love and want a leader with a significant number of popular brands.
Koenig is a tenured communication professional with years of agency experience. He graduated from the University of Nebraska's College of Journalism and Mass Communication. He has served in his leadership role in account planning since 2001.
"The ongoing curiosity that's prompted Lance's career growth drives him to pursue 'anything that makes the brand stronger and the client's business better,'" says Ben Neenan, Account Coordinator with Bailey Lauerman.
For more information about the event and to purchase tickets, visit the organization's website, http://www.iabcdallas.com/.
IABC Dallas is the premier organization for practical education and information, professional development and networking for marketing and communication professionals in the Dallas/Fort Worth area. The chapter serves more than 300 members representing corporations, agencies, and professional services, government, association, not-for-profit and entrepreneurial organizations. IABC Dallas offers a range of resources and networking opportunities, including regular professional development meetings, workshops and seminars, member newsletters, awards programs and job placement resources. IABC Dallas can trace its roots to 1942, when it was known as the Southwestern Association of Industrial Editors. For more information, visit www.iabcdallas.com.
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