PR and marketing professionals who want to discover new tools of search engine optimization and how to incorporate search into current programs will discover practical strategies at a new webinar from Bulldog Reporter's PR University: "Advanced SEO Workshop for PR: Search Marketing Expert Shows How a New SEO Strategy Can Give PR More Impact and Power." Attendees will come away with valuable tips, new techniques and step-by-step instructions that will positively impact a company or brand's perception, positioning and coverage.
This exclusive, dial-in PR University webinar takes place on Thursday, March 12th at 1PM EST (noon CST, 11AM MST, 10AM PST) with one of PR's foremost SEO experts: Sally Falkow, APR, Principal, Expansion Plus; Blogger, "The Leading Edge." Sally is a widely acknowledged speaker and consultant in Internet marketing strategy -- SEO/PR, blogs, RSSfeeds, online news and social media.
This 60-minute interactive call will give public relations professionals practical ideas, tips and proven methods on how to find a keyword sweet spot and how to use those words and phrases to increase the number of people who visit their site. It will also address how to boost pickup of key messages and announcements and how to write optimized PR copy in releases to drive greater visibility and return on investment.
Attendance at Bulldog Reporter's PR University webinar costs $299 per telephone site. Participants in the 60-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute webcast manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.
Saturday, February 28, 2009
Mar 3 2009 - How to Write A Press Release For Search Engines
How to write a press release for search engines will be one of the topics featured in Business Wire's award-winning free webinar series in March. The popular session has been updated to incorporate how-to hints on Business Wire's new Press Release Builder, a free optimization tool that coaches those who write press releases to consider not just the writing but the technology that makes press releases effective.
"Our session on Press Release Optimization (PRO) details how to strike that delicate balance between writing for the Google bots and writing for real people," said Monika Maeckle, Vice President of New Media for Business Wire. "In other sessions, we explain why adding photos and graphics makes such a difference in press release performance."
The free webinars, attended by thousands of professional communicators since the series inception last year, are archived on Business Wire's home page.
Business Wire's upcoming webinar schedule follows:
Tuesday, March 3, 2009
Press Release Optimization: Build Your Press Release Like a Pro
10 AM Pacific / Noon Central / 1 PM Eastern
In this webinar we'll dig deeper into the relationship between your company's overall Search Engine Optimization (SEO) and Press Release Optimization (PRO) strategies and provide keyword selection tips using our new Press Release Builder tool. The goal? Increased online traction.
Hosts: Maria Van Wambeke, Product Development Manager, Business Wire
Michael Toner, New Media Specialist and Account Executive, Business Wire
To register: ttps://www1.gotomeeting.com/register/243678110
Wednesday, March 11, 2009
Happy News Release Resolutions
10 AM Pacific / Noon Central / 1 PM Eastern
In this presentation we'll show you how to build more robust, interactive press releases that are more likely to gain online visibility. We'll also explain how to harvest data from your analytics and tracking reports.
Hosts: Monika Maeckle, Vice President of New Media for Business Wire
Malcolm Atherton, New Media Specialist and Account Executive
To register: https://www1.gotomeeting.com/register/518472577
Wednesday, March 18, 2009
Your Text Needs a Partner: Using Multimedia to Drive Press Release Results
10 AM Pacific / Noon Central / 1PM Eastern
Learn to use multimedia for increased visibility & viability of your press releases and review success stories from your peers. We'll look at what makes - and breaks - a photo, video and caption.
Hosts: Jennifer Saragosa, Account Manager, Business Wire - Boston
Malcolm Atherton, Account Executive, Business Wire - Phoenix
To register: https://www1.gotomeeting.com/register/363239368
Thursday, April 2, 2009
Press Release Optimization: Build Your Press Release Like a Pro
10 AM Pacific / Noon Central / 1 PM Eastern
In this webinar we'll dig deeper into the relationship between your company's overall Search Engine Optimization (SEO) and Press Release Optimization (PRO) strategies and provide keyword selection tips using our new Press Release Builder tool. The goal? Increased online traction.
Hosts: Maria Van Wambeke, Product Development Manager, Business Wire
Michael Toner, New Media Specialist and Account Executive, Business Wire
To register: https://www1.gotomeeting.com/register/537557577
To watch the archived webinars, click on the links below:
Be An SEO Hero:Optimize Your Press Release for Search
http://tinyurl.com/5mltrj
"Our session on Press Release Optimization (PRO) details how to strike that delicate balance between writing for the Google bots and writing for real people," said Monika Maeckle, Vice President of New Media for Business Wire. "In other sessions, we explain why adding photos and graphics makes such a difference in press release performance."
The free webinars, attended by thousands of professional communicators since the series inception last year, are archived on Business Wire's home page.
Business Wire's upcoming webinar schedule follows:
Tuesday, March 3, 2009
Press Release Optimization: Build Your Press Release Like a Pro
10 AM Pacific / Noon Central / 1 PM Eastern
In this webinar we'll dig deeper into the relationship between your company's overall Search Engine Optimization (SEO) and Press Release Optimization (PRO) strategies and provide keyword selection tips using our new Press Release Builder tool. The goal? Increased online traction.
Hosts: Maria Van Wambeke, Product Development Manager, Business Wire
Michael Toner, New Media Specialist and Account Executive, Business Wire
To register: ttps://www1.gotomeeting.com/register/243678110
Wednesday, March 11, 2009
Happy News Release Resolutions
10 AM Pacific / Noon Central / 1 PM Eastern
In this presentation we'll show you how to build more robust, interactive press releases that are more likely to gain online visibility. We'll also explain how to harvest data from your analytics and tracking reports.
Hosts: Monika Maeckle, Vice President of New Media for Business Wire
Malcolm Atherton, New Media Specialist and Account Executive
To register: https://www1.gotomeeting.com/register/518472577
Wednesday, March 18, 2009
Your Text Needs a Partner: Using Multimedia to Drive Press Release Results
10 AM Pacific / Noon Central / 1PM Eastern
Learn to use multimedia for increased visibility & viability of your press releases and review success stories from your peers. We'll look at what makes - and breaks - a photo, video and caption.
Hosts: Jennifer Saragosa, Account Manager, Business Wire - Boston
Malcolm Atherton, Account Executive, Business Wire - Phoenix
To register: https://www1.gotomeeting.com/register/363239368
Thursday, April 2, 2009
Press Release Optimization: Build Your Press Release Like a Pro
10 AM Pacific / Noon Central / 1 PM Eastern
In this webinar we'll dig deeper into the relationship between your company's overall Search Engine Optimization (SEO) and Press Release Optimization (PRO) strategies and provide keyword selection tips using our new Press Release Builder tool. The goal? Increased online traction.
Hosts: Maria Van Wambeke, Product Development Manager, Business Wire
Michael Toner, New Media Specialist and Account Executive, Business Wire
To register: https://www1.gotomeeting.com/register/537557577
To watch the archived webinars, click on the links below:
Be An SEO Hero:Optimize Your Press Release for Search
http://tinyurl.com/5mltrj
Mar 5 2009 - Literary Reading Series features alumnus in March reading
The Purdue University Literary Reading Series on March 5 will feature a reading with fiction writer and 1997 alumnus Fred Arroyo.
The reading is at 7:30 p.m. in the Krannert Auditorium. The event, which is free and open to the public, is sponsored by the Department of English, the Creative Writing Program and the Latino Cultural Center.
Arroyo is the author of "The Region of Lost Names" and was selected by LatinoStories.com as one of the top 10 Latino authors to watch in 2009. He was the recipient of an individual artist grant from the Indiana Arts Commission and has published in Washington Square, Pinyon, Writing on the Edge and Crab Orchard Review.
Arroyo, an assistant professor of English at Drake University, is a graduate of Purdue's master of fine arts program in creative writing and also holds a doctorate from the University of Wisconsin-Milwaukee. His work explores themes of migration, translation and Latino culture.
Website: www.purdue.edu
The reading is at 7:30 p.m. in the Krannert Auditorium. The event, which is free and open to the public, is sponsored by the Department of English, the Creative Writing Program and the Latino Cultural Center.
Arroyo is the author of "The Region of Lost Names" and was selected by LatinoStories.com as one of the top 10 Latino authors to watch in 2009. He was the recipient of an individual artist grant from the Indiana Arts Commission and has published in Washington Square, Pinyon, Writing on the Edge and Crab Orchard Review.
Arroyo, an assistant professor of English at Drake University, is a graduate of Purdue's master of fine arts program in creative writing and also holds a doctorate from the University of Wisconsin-Milwaukee. His work explores themes of migration, translation and Latino culture.
Website: www.purdue.edu
Mar 9-13 2009 - Share a Story - Shape a Future
Children's book bloggers are so passionate about literacy, they have created an international event to promote it. Share a Story -- Shape a Future is a week filled with discussions and ideas on ways to promote sharing stories with kids.
We aren't born readers. We learn to read. Like many other skills -- shooting basketball, playing piano -- it takes practice. Reading is the foundation for all other learning, and it takes years of practice. Unfortunately, children in our communities don't always get the help they need to be successful readers.
The online community of children's book bloggers -- librarians, teachers, authors, illustrators, and literacy advocates -- believes that we can do more to help each other build a community of readers. Share a Story -- Shape a Future is their grassroots effort to promote reading.
Share a Story -- Shape a Future is a week-long event where people who believe in the power of reading will blog about their ideas. Their goal is to offer tons of practical advice about reading that is free of statistics and educational jargon. “We don't want to point fingers and tell people they have to read. Our purpose is to offer ideas on ways reading can be part of their everyday experience,” says Terry Doherty, one of the event organizers.
From March 9 to 13, 2009, blogging librarians, teachers, parents, authors, illustrators, and other people passionate about literacy will be writing about different aspects of reading. Each day has its own theme, with a host blogger and several guests. Here's the schedule:
Monday, 9 March: Raising Readers. Host Terry Doherty will cover the topics of finding time at home, making time in t he classroom, helping a reader in need (remedial readers), building strong readers, and keeping gifted readers engages. Her guests include Cathy Miller, The Literacy Ambassador and Education World columnist; Donalyn Miller, a 6th grade language arts teacher and author of The Book Whisperer column for Teacher Magazine; Sandra Stiles, a remedial reading teacher; and Tricia Stohr-Hunt, a teacher, Mom, and author of The Miss Rumphius Effect blog.
Tuesday, 10 March: Selecting Reading Material. Host Sarah Mulhern, a middle school language arts teacher and author of The Reading Zone blog. Guests include Valerie Baertz of The Almost Librarian blog; Anastasia Suen, author, teacher, and literacy consultant; and author/teacher Mary Lee Hahn, one of the co-authors of A Year of Reading blog. Mary Lee will be posting on the Stenhouse Publishers blog.
Wednesday, 11 March: Reading Aloud: It's Fun -- It's Easy. Host Susan Stephenson will blog on Book Chook blog about the importance of reading aloud. She'll have tips from award-winning author Mem Fox; interviews with Sarah Mulhern about reading aloud stage fright and technology; reading from a dad's perspective with Brian and Steven, authors of the Book Dads blog; author Aimee Buckner talking about moving beyond just the book; and teacher and author Donalyn Miller talking about reading aloud with older readers.
Thursday, 12 March: Eva Metnick, a librarian at the Los Angeles Public Library, will host A Visit to the Library. She'll cover all aspects of using the library, from storytimes for younger readers to the multimedia content for independent readers. Guests include children's librarian Elizabeth Bird of the Children's Center, New York Public Library system and author of A Fuse #8 Production blog, hosted by the School Library Journal; librarian-turned-mom Julie Danielson (aka “Jules”), co-author of the blog Seven Impossible Things Before Breakfast; children's librarian Adrienne Furness of the Webster Public Library, New York; and Melissa, who blogs at Librarian by Day and A Chair, A Fireplace, and a Tea Cozy.
Friday, 13 March: Author and illustrator Elizabeth O. Dulemba will host discussions about reading, technology, and what the future holds. Bruce Coville of Full Cast Audio and Mary Burkey Audiobooker will talk about audio books; Harold Underdown of The Purple Crayon and Sheila Ruth of Hornbook will discuss eBooks; and Andrea Ross of Just One More Book! and author Cheryl Rainfield will talk about podcasts.
The organizers also have several giveaways planned, including a number of books related to reading. There will also be lots of free, downloadable content that includes ideas for making bookmarks and templates; links to book lists, children's book reviewers, and resources for selecting material; and tips for reading with kids and getting involved with your community.
Website: http://shareastory-shapeafuture.blogspot.com/
We aren't born readers. We learn to read. Like many other skills -- shooting basketball, playing piano -- it takes practice. Reading is the foundation for all other learning, and it takes years of practice. Unfortunately, children in our communities don't always get the help they need to be successful readers.
The online community of children's book bloggers -- librarians, teachers, authors, illustrators, and literacy advocates -- believes that we can do more to help each other build a community of readers. Share a Story -- Shape a Future is their grassroots effort to promote reading.
Share a Story -- Shape a Future is a week-long event where people who believe in the power of reading will blog about their ideas. Their goal is to offer tons of practical advice about reading that is free of statistics and educational jargon. “We don't want to point fingers and tell people they have to read. Our purpose is to offer ideas on ways reading can be part of their everyday experience,” says Terry Doherty, one of the event organizers.
From March 9 to 13, 2009, blogging librarians, teachers, parents, authors, illustrators, and other people passionate about literacy will be writing about different aspects of reading. Each day has its own theme, with a host blogger and several guests. Here's the schedule:
Monday, 9 March: Raising Readers. Host Terry Doherty will cover the topics of finding time at home, making time in t he classroom, helping a reader in need (remedial readers), building strong readers, and keeping gifted readers engages. Her guests include Cathy Miller, The Literacy Ambassador and Education World columnist; Donalyn Miller, a 6th grade language arts teacher and author of The Book Whisperer column for Teacher Magazine; Sandra Stiles, a remedial reading teacher; and Tricia Stohr-Hunt, a teacher, Mom, and author of The Miss Rumphius Effect blog.
Tuesday, 10 March: Selecting Reading Material. Host Sarah Mulhern, a middle school language arts teacher and author of The Reading Zone blog. Guests include Valerie Baertz of The Almost Librarian blog; Anastasia Suen, author, teacher, and literacy consultant; and author/teacher Mary Lee Hahn, one of the co-authors of A Year of Reading blog. Mary Lee will be posting on the Stenhouse Publishers blog.
Wednesday, 11 March: Reading Aloud: It's Fun -- It's Easy. Host Susan Stephenson will blog on Book Chook blog about the importance of reading aloud. She'll have tips from award-winning author Mem Fox; interviews with Sarah Mulhern about reading aloud stage fright and technology; reading from a dad's perspective with Brian and Steven, authors of the Book Dads blog; author Aimee Buckner talking about moving beyond just the book; and teacher and author Donalyn Miller talking about reading aloud with older readers.
Thursday, 12 March: Eva Metnick, a librarian at the Los Angeles Public Library, will host A Visit to the Library. She'll cover all aspects of using the library, from storytimes for younger readers to the multimedia content for independent readers. Guests include children's librarian Elizabeth Bird of the Children's Center, New York Public Library system and author of A Fuse #8 Production blog, hosted by the School Library Journal; librarian-turned-mom Julie Danielson (aka “Jules”), co-author of the blog Seven Impossible Things Before Breakfast; children's librarian Adrienne Furness of the Webster Public Library, New York; and Melissa, who blogs at Librarian by Day and A Chair, A Fireplace, and a Tea Cozy.
Friday, 13 March: Author and illustrator Elizabeth O. Dulemba will host discussions about reading, technology, and what the future holds. Bruce Coville of Full Cast Audio and Mary Burkey Audiobooker will talk about audio books; Harold Underdown of The Purple Crayon and Sheila Ruth of Hornbook will discuss eBooks; and Andrea Ross of Just One More Book! and author Cheryl Rainfield will talk about podcasts.
The organizers also have several giveaways planned, including a number of books related to reading. There will also be lots of free, downloadable content that includes ideas for making bookmarks and templates; links to book lists, children's book reviewers, and resources for selecting material; and tips for reading with kids and getting involved with your community.
Website: http://shareastory-shapeafuture.blogspot.com/
Mar 26 2009 - Pitt to Host Documentary Director and Writer Ed Robbins
The University of Pittsburgh's Global Studies Program and the Global Solutions Education Fund Pittsburgh will present a free public lecture by Ed Robbins, documentary director, writer, and videographer at 6 p.m. March 26 in 113 Barco Law Building, 3900 Forbes Ave., Oakland.
During his address, Robbins will share his personal experiences of shaping war and crisis stories into documentaries. He also will address the issues associated with that process, including possible ethical implications of amateur photographers disseminating on the Internet images from inside war-torn countries.
Robbins is an award-winning director, writer, producer, and videographer of national and international documentaries on a wide range of subjects. He has worked in many countries, including Afghanistan, Burma, Colombia, Iraq, India, Nigeria, Pakistan and Syria. Robbins' programs have been shown on highly respected broadcasting outlets around the globe, including "ABC News Nightline," BBC2, CourtTV, Channel 4 UK, Discovery Channel, PBS, National Geographic, The Learning Channel, FOX Channel, and NBC.
This lecture is part of the spring Global Issues Lecture series, Images of War: Representations of Conflict and their Impact on Public Discourse.
The Global Studies Program is part of the University Center for International Studies at Pitt.
Website: http://www.ucis.pitt.edu/global/
During his address, Robbins will share his personal experiences of shaping war and crisis stories into documentaries. He also will address the issues associated with that process, including possible ethical implications of amateur photographers disseminating on the Internet images from inside war-torn countries.
Robbins is an award-winning director, writer, producer, and videographer of national and international documentaries on a wide range of subjects. He has worked in many countries, including Afghanistan, Burma, Colombia, Iraq, India, Nigeria, Pakistan and Syria. Robbins' programs have been shown on highly respected broadcasting outlets around the globe, including "ABC News Nightline," BBC2, CourtTV, Channel 4 UK, Discovery Channel, PBS, National Geographic, The Learning Channel, FOX Channel, and NBC.
This lecture is part of the spring Global Issues Lecture series, Images of War: Representations of Conflict and their Impact on Public Discourse.
The Global Studies Program is part of the University Center for International Studies at Pitt.
Website: http://www.ucis.pitt.edu/global/
Spring 2009 Reel Journalism Series
The Newseum, in partnership with American University's School of Communication, announced today the next two films in its popular series, Reel Journalism With Nick Clooney. The spring program will feature "The War Room" and "A Mighty Heart," which were chosen to highlight films that encourage discussion of the critical role and responsibilities of a free press in a democratic society.
The series begins May 18 with "The War Room," a behind-the-scenes documentary of the 1992 Clinton presidential campaign. George Stephanopoulos, a former Clinton aide and now host of "This Week," will join Clooney to discuss the love-hate relationship between candidates and the press. As the Clinton campaign's senior political adviser and later White House communications director, Stephanopoulos will draw from his first-hand experiences and talk about life inside a political campaign.
On June 1, "A Mighty Heart," based on Mariane Pearl's 2003 memoir, will tell the story of Wall Street Journal reporter Daniel Pearl, who was kidnapped and murdered in Pakistan while investigating links between al-Qaida and the Pakistani intelligence service. Pearl's widow, Mariane, and Steve Stecklow, the last journalist to share a byline with the slain journalist, will sit down with Clooney to reflect on Pearl's life, death and the dangers journalists face in a post-9/11 world.
The announcement of the May and June films comes as Reel Journalism is set to screen the classic "Citizen Kane," the third film in the sold-out winter program. Veteran journalist Clooney, author of the book "The Movies That Changed Us: Reflections on the Screen," will continue his role as moderator and host of the spring films. Clooney, appointed Distinguished Journalist in Residence at American University's School of Communication, is teaching a course based on his book. The appointment is part of a long-term partnership between the school and the Newseum.
Film Schedule:
May 18, 2009, 7 p.m. - "The War Room" (1993); with special guest George Stephanopoulos
June 1, 2009, 7 p.m. - "A Mighty Heart" (2007); with special guests Mariane Pearl and Steve Stecklow
Tickets to Reel Journalism include all-day admission to the Newseum on the day of each film. Films are screened in the Newseum's state-of-the-art Walter and Leonore Annenberg Theater. Doors to the theater will open 30-minutes prior to the start of the 7 p.m. program. Tickets for each film are on sale now for $25 each, and are available at the Newseum's admission desk or online at www.newseum.org.
The series begins May 18 with "The War Room," a behind-the-scenes documentary of the 1992 Clinton presidential campaign. George Stephanopoulos, a former Clinton aide and now host of "This Week," will join Clooney to discuss the love-hate relationship between candidates and the press. As the Clinton campaign's senior political adviser and later White House communications director, Stephanopoulos will draw from his first-hand experiences and talk about life inside a political campaign.
On June 1, "A Mighty Heart," based on Mariane Pearl's 2003 memoir, will tell the story of Wall Street Journal reporter Daniel Pearl, who was kidnapped and murdered in Pakistan while investigating links between al-Qaida and the Pakistani intelligence service. Pearl's widow, Mariane, and Steve Stecklow, the last journalist to share a byline with the slain journalist, will sit down with Clooney to reflect on Pearl's life, death and the dangers journalists face in a post-9/11 world.
The announcement of the May and June films comes as Reel Journalism is set to screen the classic "Citizen Kane," the third film in the sold-out winter program. Veteran journalist Clooney, author of the book "The Movies That Changed Us: Reflections on the Screen," will continue his role as moderator and host of the spring films. Clooney, appointed Distinguished Journalist in Residence at American University's School of Communication, is teaching a course based on his book. The appointment is part of a long-term partnership between the school and the Newseum.
Film Schedule:
May 18, 2009, 7 p.m. - "The War Room" (1993); with special guest George Stephanopoulos
June 1, 2009, 7 p.m. - "A Mighty Heart" (2007); with special guests Mariane Pearl and Steve Stecklow
Tickets to Reel Journalism include all-day admission to the Newseum on the day of each film. Films are screened in the Newseum's state-of-the-art Walter and Leonore Annenberg Theater. Doors to the theater will open 30-minutes prior to the start of the 7 p.m. program. Tickets for each film are on sale now for $25 each, and are available at the Newseum's admission desk or online at www.newseum.org.
Prominent Authors to Celebrate 'Girls Write Now Day' on March 8
Girls Write Now (GWN), New York's premier creative writing and mentoring organization for high school girls, today announced its annual commemoration of "Girls Write Now Day," a local celebration of International Women's Day. On Sunday, March 8, join participants in the program for an afternoon with young women writers and the writers who inspire them -- featuring Annette Gordon-Reed, 2008 National Book Award Winner for "The Hemingses of Monticello: An American Family," and Marlon James, critically acclaimed author of "The Book of Night Women" -- at the New School University's Theresa Lang Community & Student Center (Arnhold Hall, Second Floor), located at 55 West 13th Street (between Fifth & Sixth Avenues).
The event will take place from 4-6 p.m., and a $10-20 donation to Girls Write Now for admission is suggested (although no one will be turned away at the door for lack of funds). This program is sponsored by the New School Diversity Committee and the Bachelor's Program of the New School for General Studies.
More information: www.girlswritenow.org.
The event will take place from 4-6 p.m., and a $10-20 donation to Girls Write Now for admission is suggested (although no one will be turned away at the door for lack of funds). This program is sponsored by the New School Diversity Committee and the Bachelor's Program of the New School for General Studies.
More information: www.girlswritenow.org.
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